Xiao-Li Meng, professore di Statistica Whipple V. N. Jones a Harvard e fondatore e direttore responsabile di Harvard Data Science Review, si è lasciato ispirare da uno studente per combinare vino e statistica — ottenendo intuizioni ben oltre quanto entrambi si aspettassero.

From wine tastings to data science, Xiao-Li Meng explores how statistics reveals simplicity in complexity – one glass, experiment, and insight at a time.

Wine, statistics & serendipity: A Harvard journey

Semplicità nelle statistiche, complessità nel vino, il resto nei biscotti della fortuna.

Sitting opposite us, the dark-suited, dark-haired figure waved an elegant hand at the bottle of white Burgundy which he’d just fished out of a carrier bag and planted on the table with the air of a conjuror at a party. “You’ll like this,” he said; it was a statement, not a suggestion, delivered in a faint accent with American overtones and a hint of gutturality. In this totally unremarkable West London pub, a bottle of Meursault looked as out of place as a KGB officer. Which he was. We did like it, of course, who wouldn’t? It made the greasy steak and chips almost bearable, and was one of the best wines I’d ever tasted at that point in my life. I was 33 that year, 1978, and as a newish BBC foreign correspondent I wasn’t particularly well paid. He’d brought the Meursault with him to show us how sophisticated he was, and to counter the blandness of the food. But why had he suggested The Mitre as a place for lunch? It was handy for the Soviet embassy up the road, certainly; but I realised that the real attraction for him was the high-backed seats that enclosed our table and kept our conversation private. Sergei was a major in the KGB, masquerading as a press attaché. The habit of secrecy was deeply ingrained in him. The Meursault started to work on my companion, a gossipy, amusing, slightly naïve BBC executive. It worked on me, too, but under the influence of alcohol I tend to go quiet and introverted. Not so Harry. He delivered the brief lecture about Soviet harassment of our Moscow correspondent which he’d been planning. It wasn’t bad, but it didn’t make Sergei burst into tears. On the contrary. “Ah, yes, the famous Declan.” Sergei managed to put the accent on the second syllable. “Such good Russian. A pity he wastes his time hanging around those drop-outs and wastrels.” I was particularly impressed by ‘wastrels’. “I suppose you mean dissidents,” I said, pushing my glass across for more Meursault. The label read ‘1968’; the Soviet embassy must have had a superb cellar. Sergei laughed scornfully and poured. “I hear Declan’s marriage isn’t going so good now,” he said. “Ah, no, his wife left him for an airline pilot,” Harry replied, giggling. I kicked him sharply: you didn’t feed personal details about your colleagues to KGB officers. “What?” Harry said, looking at me. We saw the bottle out. Sometimes I think I can still taste that rich, green-gold collection of butter, almond, citrus and, could it have been, or is it just my imagination after more than 40 years, hints of bracken and mayflower. At the end, we stood up and shook hands. “So you’ll go easy on Declan from now on?” Harry said. “Well, Declan must stop creating bad propaganda against the Soviet Union.” He had a good ear: this time the accent was on the first syllable. Sergei turned in the direction of the embassy, and we headed back to Television Centre. “Bloody good wine those Russkies can afford,” Harry said, and gave his high-pitched laugh.For journalists and spies, booze is a famous lubricant, a fuel, even. I came from a teetotal background, yet when I started as a foreign correspondent I soon found myself ordering a glass of single malt as a means of self-protection, while someone I was trying to pump for information opened up and talked in a way he or she never would if I’d ordered a Britvic orange. Yet there were exceptions. In Belfast and Derry, where I started my reporting career, the leaders of the Provisional IRA were mostly ultra-Catholic and never drank a drop; and as I branched out and began reporting on the Middle East, I found that organisations like Hezbollah and the followers of the Ayatollah were as teetotal as I had once been. There were no bars to meet them in, either. Fortunately, though, cities like Cairo and Beirut were more sophisticated. I soon found that anywhere with a sizeable Christian population, Egypt and Lebanon, of course, but also Syria, Iraq and westernised countries like Turkey and Pakistan, made allowances for thirsty westerners and permitted them to drink, even if in cities like Peshawar you had to sign a big leather volume and register yourself as an alcoholic. The bar in the old Commodore Hotel in Beirut was a wonderful centre for professional alcoholics of this kind. I first went there in June 1982, when West Beirut was under hourly attack from Israeli planes and tanks, and there were no shelters to protect us. The presiding spirit of the place was a correspondent called Chris Drake, a hospitable soul who dispensed booze and information even-handedly. When the barrage was going on, it would have been suicidal to leave the Commodore, and the building shuddered to every nearby explosion. Chris Drake had a parrot, and when the bar was packed in the evening with journalists glad to still be alive, it would imitate the sound of a shell in flight with startling accuracy. Most of the people there, not me, thank God, had walked into the bar on their first night, heard the parrot’s hugely convincing whistle, and thrown themselves on the floor shouting “Incoming!”. There would be a roar of laughter, and someone would help them up and offer them a glass of arak, an infusion of grapes and the seeds of the anise plant. I acquired a real taste for arak at that time, and I still think of that slightly oily, metallic, liquorice-tasting liquid hitting the back of my throat and burning its way down. A few years later, during another upsurge of fighting, the Commodore was heavily shelled by the Syrian army. The building was destroyed, and no trace of the parrot was ever found. When peace was restored and there was money around, the Commodore was rebuilt, much bigger and more glitzy, but the architect designed a new bar precisely where the old one had once been. You can still see the space on the floor where many a famous journalist measured his length when the parrot did its party trick. I took my wife and 13-year-old son there a couple of years ago, and one afternoon, when the bar was empty, my son insisted on re-enacting the whole thing. In China, things were different. Meetings with underground figures usually took place at their homes or outdoors, given the fear of surveillance. I often chose Ritan Park in Beijing, where teahouses served pu-erh tea and offered a discreet place to talk. By contrast, official meetings required alcohol, specifically Maotai, a fierce baijiu distilled from sorghum at over 50% ABV. At one banquet, after being insulted by a local Party official, I tried to outdrink him. The plan failed, he had help, but we still ended the night collapsed together, singing in two languages. The next day, I was told this had enhanced British prestige. Countries where alcohol is banned present different challenges. In Taliban-controlled Afghanistan, I smuggled in a 27-year-old bottle of Laphroaig disguised as Fanta, only to pour it down the toilet when soldiers began searching rooms for alcohol. They never entered mine. After the fall of the Soviet Union, I tried to track Sergei down but never found him. Before that, though, I had taken my revenge by signing him up to every unwanted mailing list I could find, encyclopaedias, dubious magazines, and more inventive subscriptions besides. It made me feel very good.And yet, if I imagine meeting him again, I always picture the same thing: Sergei standing in the doorway, holding a superb bottle of Meursault. For that, at least, I’ve always been grateful. This article was written by John Simpson, who reflects on his experiences reporting across the world, and the role alcohol has played in the art of face-to-face reconnaissance. Illustrations by Natsko Seki. Originally published in FONDATA, Issue Two.

BBC world affairs editor John Simpson reflects on reporting from conflict zones, recalling memorable bars, encounters and the role alcohol plays in the subtle art of face-to-face reconnaissance.

BBC world affairs editor John Simpson on bars, encounters and how alcohol shapes reporting, trust and intelligence gathering worldwide.

John Simpson on bars, spies and the art of reporting

Refuge,  refreshment & reconnaissance

Every now and then, the word ‘singularity’ is used to describe a particular wine that stands apart, for whatever reason, from other wines of its type. But just what is singularity, and how can wine express it? Wine writer Tamlyn Currin investigates.

What makes a wine truly singular? Tamlyn Currin explores the rare bottles that defy convention and challenge the rules of the wine world.

Searching for Singularity in wine

Searching for Singularity

Lebanon's lost legacy: viticulture Despite being more southerly than the great wine regions of Europe, the Beka'a’s elevated altitude on average around 1000m above sea level – means that it’s a full 10ºC cooler than Lebanon’s Mediterranean coastline. The climate is positively European with wet, often snowy winters and warm, dry summers. It’s very well suited to winemaking, a local craft that dates back millennia. Lebanon itself is geographically situated in the cradle of civilisation. It was here, even before
the Greeks and Romans emerged as dominant cultures in the Mediterranean, and the Canaanites (later known as Phoenicians), peace-loving traders from the Levant, established some of the earliest known well-organised cities: the trading ports of Byblos, Sidon and Tyre. Phoenician culture was at its peak between 1500 and 300BC – a period that saw them explore and dominate the Mediterranean, developing trade routes, setting up outposts and cities as far afield as North Africa (Carthage, now Tunis, Tunisia) and the Iberian peninsula (Gadir, now Cádiz, Spain). The word ‘Phoenician’ directly connects the people of the Levant with both an impressive entrepreneurial spirit and an awe-inspiring work ethic. More precisely, it is an exonym originating from ancient Greek that describes Tyrian purple. This highly prized dye was a major export of the Canaanite port towns, in particular Tyre, hence the name. The labour-intensive production of the colour involved collecting the mucous secretions of thousands of sea snails. 12,000 snails yield a paltry 1.5 grams of dye – which is why it was so highly prized and the clothes it coloured were reserved for royalty. Tyrian purple was not the only ingenious product that the Phoenicians exported. Their legacy also includes the invention of glass-blowing techniques, and the development of the very first abstract (non-figurative) writing system (from which the Greek alphabet was derived) is credited to the Phoenicians and their Canaanite ancestors. It was almost certainly developed primarily to keep records of sales and ultimately function as an essential accounting tool. We also have the Phoenicians to thank for the word ‘Europe’ – which comes from their word ‘Erob’ meaning ‘where the sun sets’. While it is thought that the world’s first-ever wine was made over 8,000 years ago in the Caucasus Mountains between the Black and Caspian Seas to the northeast of the Levant, it was the Phoenicians that produced, exported and made famous the ‘fragrant wines of Lebanon’ mentioned in the Bible’s old testament (Hosea 14:7). And with their grip on Mediterranean trade, they marketed it and exported it along with, crucially, the knowledge of how to make it. The agricultural treatises of Carthaginian writer Mago, (thought to be writing around 350 BC) were among the most important early texts in the history of wine to record ancient knowledge of winemaking and viticulture. It’s important to remember the function of wine in society in Phoenician times. It wasn’t just a drink. It was, rather like the Tyrian purple dye, complicated and labour intensive to make, exceptionally highly prized and valuable and not just because of how it tasted – but because of its effect and function.  Biomolecular Archaeologist Professor Pat McGovern at the University of Pennsylvania Museum is a specialist in fermented beverages and his research reveals more about wine in Phoenician life. “The wines of ancient Lebanon and Syria,” he says, “were much more than a technological marvel. They were the social lubricants to break down barriers, stimulate music and the arts and bring people together. They were the supreme religious symbol for prosperity and well-being, in life as well as death. And they were the medicines for dissolving and dispensing botanicals, to rest the weary, relieve pain and cure disease.” Taking their wine to the Pharoahs of Egypt and further west to Portugal to trade it for local silver and tin, Phoenician winemaking equipment has been discovered in Valepeñas in Spain. As Phoenicians established Cádiz (Spain) as early as 1100BC, it is most likely that Phoenician wines – not Roman wines – were the forerunners to sherry. Perhaps the most enduring legacy of these seafaring traders was, in fact, the propagation of ancestral grapevines from the Levant that ampelographers believe gave rise to several modern grape varieties in Europe. According to research published by the University of California-Davis on the Integrated Viticulture Online Database, the French wine grape Mourvèrde may have first been introduced to the wine region of Catalonia around 500BC. By 64BC, Seleucid Syria and Lebanon had been annexed to the Roman empire by emperor Pompey. Peace and prosperity followed as the people of Byblos, Tyre and Sidon were granted Roman citizenship. Trade boomed and new wealth generated from exports of cedar, pottery, jewellery, perfume, purple dye and wine to Rome, enabled an era of widespread construction and urban development. One of the building projects the Romans invested in at this time was the enhancement of the already millennia-old temple complex at Baalbek in the Beka'a Valley. At a site which the Greeks and the Romans referred to as Heliopolis 'the City of the Sun' (where Phoenician god Ba’al had once been worshipped), the Romans rebuilt and reconsecrated the temples to their gods Jupiter, Venus and Bacchus, gods of wine, fertility, ritual madness, festivity, dance and theatre. The 700-acre site remains, to this day, the largest and best preserved Roman temple complex anywhere in the Empire. How the ancients moved the 800-ton quarried stone blocks that form the base of the temples still baffles the world’s brightest engineers. The temple to Bacchus at Baalbek is a monument to the importance of wine in the region, and the site became a symbol of Lebanon itself in the 1960s, thanks to the cultural impact of the Baalbek International Festival. Established in the mid-1950s, the festival brought celebration, theatre, music and dance back to the site through performances by international music stars and, crucially, nurtured and celebrated home-grown talent, perhaps most famously Fairouz and the Rahbani Brothers who became huge stars in Lebanon and right across the Arab world. Lebanon’s potent winemaking heritage is not lost on the makers of Chateau Musar. Far from it. As well as its vineyards in the Beka'a, the winery also grows vines near Byblos and the Hochar family’s charismatic winemaker, Tarek Sakr, is as passionate about the history of the land as he is about the grapes he grows there. “Byblos has been known since Phoenician times as an exporter of cedar wood and wine,” he enthuses. “Vines were cultivated in the hills surrounding Byblos, fermented in stone vats dug into the landscape. Then, the wine was put in Canaanite jars (these were the predecessor of the Greek amphora – yes, Phoenicians invented these too), sealed with resin to stop oxidation, and taken to the harbour for export.” Tarek also tells of a recently discovered archaeological site in the village of Edde a few kilometres from Byblos. “The site suggests that most of the hills near the city have been growing vines for thousands of years. This makes sense as the place where our nearby vineyards are located, on a hill overlooking Byblos, is called Vines Passage. You can smell the history of winemaking here. This is undoubtedly the birthplace of viticulture.” While he has spent many years planting and tending to its vines as an integral part of the Musar winemaking process, Tarek’s knowledge of and connection to the land and its ancient traditions run even deeper than his many years of experience. The result of a DNA test found that he is genuinely of Phoenician descent. It would seem that when it comes to Lebanon’s unrivalled contribution to the world of wine, we still have much to thank the Phoenicians for. Explore more Editorial 

Most of Chateau Musar’s vines are grown in Lebanon’s Beka'a Valley, a fertile plain about 30km east of Beirut, situated between Mount Lebanon on the west and the Anti-Lebanon mountains to the east. 

Most of Chateau Musar’s vines are grown in Lebanon’s Beka'a Valley. We look into the viticultural legacy of the region and the impact of the cultural heritage

The wines of Lebanon

The wines of Lebanon: a phoenician phenomenon

Anyone who’s had the misfortune of tasting a de-alcoholised version knows that alcohol is key to wine. Take it away and it leaves a gaping void in the glass – stripping the liquid of body and flavour. Those attempting to craft alcohol-free alternatives look to make up for its absence with sugar or flavourings, but the results don’t come close to the real thing. And of course the very fermentation process is key to complexity – there’s a reason we aren’t collecting single-site examples of even the finest raw grape juice. But alcohol’s a hot topic – and not just because of any health considerations. Trends and shifts in climate have seen the average ABV (alcohol by volume) inch upwards. Indeed, a report last year from Liv-ex suggested the average alcohol level has leapt almost an entire 1% for both California and Bordeaux since the 1990s. While once 14 or 14.5% might have been the purview only of the New World, it’s rapidly become the norm in Bordeaux. Rising temperatures are one element, as indeed is technology and know-how – harvesting cleaner, riper fruit and more efficient winemaking. Then, of course, there’s the fashion factor – the pendulum swing, arguably driven by Robert Parker, for bold, ripe, sweet and inevitably high-alcohol wines. “He loved that weight, that impression of sweetness,” Paul Hobbs tells me. “We jumped on the wagon – but we didn’t know what we were jumping on.” A cult name, Hobbs crafts some of Napa’s highest-scoring and most expensive Cabernets; indeed, Parker named him his Wine Personality of the Year twice. Born in New York State, the Davis-trained winemaker founded his namesake estate in 1991. He’d started his career at Robert Mondavi (arriving in 1977), working at Opus One and Simi before setting up on his own, with a flurry of personal projects and list of consultancies that has grown ever since. He openly admits that he got caught up in “Parkerisation”, crafting big, bold wines – no great surprise given the scores, and sales, that followed for those who did. But he’s been pulling back in recent years, and has never quite fit the cookie-cutout for the cult Cabernet crew. Ever since he first started making his own wines in the 1990s, he’s championed native yeasts (relatively radical at the time), and no fining or filtering. While he embraces oak, he’s always been aware that it’s the quality of fruit in the vineyard, preserved by operating a flawlessly clean winery, that is key to producing fine wine. Make no mistake that Hobbs makes rich, plush wines – and the alcohol levels certainly don’t sit at 12.5% – but for him there is much more to alcohol than one number. “I didn’t give much thought to it in the beginning,” Hobbs says. “And there wasn’t really much reason to.” When he was at Mondavi, the wines tended to sit at 13.5% – but then they started to go up. “There was a time when 16% was normal,” he confesses with some amazement. “Some of these wines were difficult. They didn’t age. They would get tired,” Hobbs says. “But all that took us time to learn – no one had ever been in that domain before.” He notes that there was “a backlash” in the British press against wines that didn’t please the palates of “the Hugh Johnsons, the Jancis Robinsons and Anthony Roses”; a response he clearly feels was a little unjust. “It’s far more complex than a simple number,” he says. “15 isn’t always 15.” And it’s true – alcohol doesn’t feel the same. How many times have you looked at the label of a wine and been surprised – either for better or worse? Alcohol is one element working in tandem with a wine’s body, concentration and flavour complexity – and there’s no easy figure to tell you how it integrates with these other components. But there’s another key reason why the same alcohol level can seem so different: the nature of the alcohol. The main alcohol in wine is ethanol (a molecule with two carbons), however fermentation produces other types of alcohols – specifically superior or higher alcohols. Often known as fusel oils – from a German term “Fusel” which is colloquial for low-quality booze – these alcohols have three to six carbons in their molecular form and are significantly more viscous (hence “oils”).  While ethanol is pure and relatively neutral, these heavier superior alcohols can – in low volumes – bring flavour, texture and interest. “It’s what makes something more than vodka,” Hobbs explains. Hexanols can add herbaceous aromas; 2-phenylethanol gives a rose-like scent. But they’re also associated with headaches and hangovers. In the world of spirits, these fusel oils are what runs out of the still last – forming the “tails” of distillation, which are used to varying degrees depending on the type of spirit being produced. “Alcohol is alcohol? Well, yes and no,” says Hobbs. It's high numbers of these superior alcohols, he believes, that can make one 15% wine feel clumsy and lumbering, while another – with lower fusel oil levels – can carry the same ABV with ease. The production of these superior alcohols depends on many things – yeast strain, temperature, oxygen availability and acidity. In general, red grapes produce more of the compounds (which is partly why spirits tend to use white grapes as their base). But Hobbs thinks it ultimately comes back to the vineyard: he’s started noticing that if berries are heat-damaged, they produce more superior alcohols. “Our goal is to keep these superior alcohols as low as possible – and that’s just about harvesting not sun-damaged fruit,” Hobbs explains. Under the warmth of the Californian sun, it’s common to get sun damage early in the season, but shrivelled berries tend to fall off nascent clusters of their own accord; more concerning is fruit that can be damaged internally and then won’t go through véraison, which needs to be sorted out. Late in the season, Hobbs and his team look to walk through the vines and cut off any “shoulders” (the side cluster at the very top of a bunch of grapes) that have been exposed. With global warming, this is an increasing threat – and an element of climate change that is only now being considered. If grapes are sunburnt or shrivelled, they tend to struggle with fermentation, and the stressed yeasts produce more of the superior alcohols. “The wine is going to be fat and heavy on the palate,” says Hobbs. “You can lower the alcohol by adding water – but it doesn’t change its personality.” If the fruit is in good shape – he says – you simply don’t have that issue, even at 15.5%. And those wines, provided they’ve got the requisite balance, age amazingly. Rajat Parr (star sommelier turned winemaker) and Jasmine Hirsch (of Hirsch Vineyards) founded In Pursuit of Balance (IPOB) in 2011 to champion lighter wines that they felt “weren’t chasing after ratings from wine critics”. These “new California” wines (Jon Bonné published his book The New California Wine in 2013) tended to have lower alcohols and less oak – following the swing of the pendulum back the other way; an anti-Parker effort in many ways. I attended the last London IPOB tasting in 2016, catching the crest of the wave as the movement called it quits – feeling they’d achieved their aim of building the reputation of an alternative California. Paul Hobbs arguably sits at the opposite end of the California wine spectrum (“Should all wines be 13.5%?” he says to me, “Why is that the magic number?”) – but philosophically, they’re surprisingly aligned. It’s not about the number, it’s about the balance – and Hobbs, like any posterchild of the new California movement, will tell you that the secret lies in the vineyard. The challenge is to farm and pick the perfect fruit – to find the sweet spot between flavour, sugar and phenolic ripeness. As Hobbs says to me, “That’s the dance between man and nature.” Forget the maths; this is farming. A note on the numbers Strictly speaking, the alcohol level on any label isn’t exactly what’s in the bottle. For wines sold in the EU and UK (both those made here and imported), producers are given 0.5% leeway – meaning that what’s on the bottle is generally reflective of its contents. In the US and Australia, however, wines sold domestically can differ by as much as 1.5% from the label – meaning a wine labelled as 14% could be anything from 12.5 to 15.5%. Browse all Paul Hobbs listings or discover more Editorial

With climate change and the influence of Robert Parker, it’s undeniable that we’ve seen a rising tide of alcohol levels. But there’s much more to the conversation than a simple number – as we discovered tasting and talking with Paul Hobbs, one of Napa’s leading names

The Napa winemaker Paul Hobbs on how we perceive alcohol in wine and why the alcohol level on any label isn’t exactly what’s in the bottle. 

Paul Hobbs on alcohol in wine 

The nature of the numbers: Paul Hobbs on alcohol

William Kelley + Yohan Castaing – Wine Advocate Ancora una volta, la copertura del Bordeaux en primeur di Wine Advocate è condivisa da William Kelley e Yohan Castaing, con entrambi che forniscono i punteggi, ma con Kelley che scrive il rapporto della pubblicazione. È significativo che il punteggio potenziale più alto assegnato a qualsiasi 2024 sia 94-96, con oltre la metà dei vini al di sotto di 90: nelle parole di Kelley, l’annata – che “ha messo alla prova i limiti dei viticoltori” – “ha prodotto pochi vini convincenti”. Sebbene ci siano alcuni “successi notevoli”, la coppia ritiene che questa sia “chiaramente la vendemmia più debole di Bordeaux dell’ultimo decennio”, con molti vini “diluiti, erbacei e aspri”. 
 L’annata non è omogenea, e Kelley lo attribuisce semplicemente ai livelli di maturità. Sostiene che quei produttori che “hanno osato aspettare” per vendemmiare sono stati ricompensati. È chiaro, tuttavia, che nessuna varietà o sotto-regione in particolare sia andata particolarmente meglio nel 2024, con l’annata giudicabile solo a livello di produttore. I migliori 2024 sono, per Kelley, “pesi medi intensamente saporiti con buona struttura ed energia, che mostrano acidità integrata e tannino maturo”. Sebbene i peggiori abbiano un’acidità che può essere “stridente”, con “tannini astringenti e un marcato carattere di pirazine”, alcuni – in gran parte da siti a maturazione precoce vendemmiati tardi – “possiedono una densità e un’ampiezza di centro bocca che trascendono l’annata”. La vendemmia è, tuttavia, “un ritorno al passato”, più vicina a quelle degli anni ’90 che a qualcosa di più recente. L’élevage dovrebbe aiutare a dare maggiore pienezza ad alcuni vini, ma Kelley è cauto riguardo alla fragilità dei vini – e prevede che “amplificherà solo il divario tra i migliori e il resto”. 
 I punti salienti di Kelley: Cheval Blanc, La Conseillante, Pontet-Canet, Les Carmes Haut-Brion 
 Esplora il rapporto completo di Kelley, le note e i punteggi su Wine Advocate (solo abbonati) Jane Anson – Inside Bordeaux Per Anson, il 2024 ha superato le sue aspettative: sebbene, riconosce, ci siano “molte bottiglie deludenti”, l’annata è migliore del 2013 e – nei casi migliori – del 2021. Ritiene che ci siano “più successi complessivi sulla Rive Droite che sulla Sinistra, semplicemente perché è molto difficile mascherare un Cabernet non maturo”, e in generale i secondi vini non sono consigliati quest’anno, con un notevole salto di qualità. Nei migliori rossi, l’acidità dona “succo, muscoli e salinità”, con il Médoc che offre Claret lineari, “floreali, fragranti, sfumati”. Evidenzia in particolare la qualità di Saint-Julien e osserva che ci sono “molti vini eccellenti” a Pauillac, mentre Saint-Estèphe è più variegata. 
 La Rive Droite ha prodotto il suo vino dell’annata – Eglise-Clinet – ma osserva come Pomerol sia variegata, con alcuni vini di successo che sono “favolosi, elevati, aromatici, di grande qualità” e altri meno riusciti, generalmente con i migliori provenienti dall’altopiano interno. A Saint-Émilion, osserva come l’austerità naturale del calcare abbia dovuto essere gestita – ma “ci sono molti vini gustosi, di successo seppur slanciati” nell’appellazione. 
 Sottolinea la qualità dei bianchi nell’annata, sia dolci che secchi, con “maggiore coerenza e molti vini eccellenti”. I bianchi secchi offrono grandi aromaticità, ma non hanno la densità dei migliori vini, da cui il suo tetto ai punteggi. Descrive i vini dolci come “meno lussureggianti dei 2022 e 2023”, ma con “molti vini equilibrati, deliziosi e pieni di piacere”. 
 I punti salienti di Anson: Eglise-Clinet, La Mission Haut-Brion Blanc, Coutet, Pavillon Blanc, Les Champs Libres, Margaux, Léoville Poyferré, Brane-Cantenac, Ausone, Laroque, Couvent des Jacobins, La Prade, Vieux Château Saint André, L’If, Pagodes de Cos Blanc, Rieussec, Suduiraut, Clos Albus, Les Hauts de Smith Blanc, Les Charmes-Godard 
 Esplora il rapporto completo di Anson, le note e i punteggi su Inside Bordeaux (solo abbonati) Antonio Galloni – Vinous Galloni è il primo dei due autori di Vinous a pubblicare il proprio rapporto sul Bordeaux 2024. Sebbene ammetta che i vini siano “ovunque in termini di qualità e stile”, ritiene anche che “i migliori vini abbiano molto da offrire”. Dopotutto, “il meteo non è più l’elemento critico nel determinare la qualità dei vini e quindi di un’annata”. 
 Sottolinea quanto sarà fondamentale l’élevage nello sviluppo dei vini, aspettandosi “un livello molto alto di variabilità nei vini finiti” – ritenendo, come indica il titolo del suo rapporto, che molti dei vini stiano su un “filo del rasoio”. Galloni descrive i 2024 come aromatici, tendenti al frutto rosso, con i migliori che “trasudano equilibrio” – sebbene alcuni possano essere “eccessivamente leggeri”, rendendo l’annata “frustrantemente irregolare”. Tuttavia, è “ben lontana dal totale disastro” suggerito. Per lui è un anno in cui la Rive Gauche e il Cabernet sono fioriti, evidenziando i vini di Saint-Estèphe e Pauillac, e trovando quelli di Pomerol e Pessac-Léognan i più variabili. 
 Sottolinea la qualità dei bianchi secchi nel 2024, che sono “tra i migliori” dell’annata e possono essere “davvero eccezionali”, offrendo al contempo un valore relativo. Quanto ai dolci, sono – per lui – molto buoni, ma non straordinari, non avendo il “fattore brivido degli anni davvero migliori”. 
 I punti salienti di Galloni: Beychevelle, Clos Puy Arnaud, Cos d’Estournel, Jean Faure, Larcis-Ducasse, Lascombes, La Conseillante, Rauzan-Ségla 
 Esplora il rapporto completo di Antonio Galloni, le note e i punteggi su Vinous (solo abbonati) Neal Martin – Vinous Sulla scia del rapporto di Galloni (sopra), Neal Martin copre la stagione di crescita definita dalla sua quantità “biblica” di pioggia. Ritiene che il 2024 sia “una buona annata con limitazioni”, osservando che i vini sono incoerenti e che la “stagione malefica… amplia il divario tra chi ha e chi non ha”. Sottolinea che a trionfare non è stato il miglior terroir, ma “chi aveva le tasche più profonde e chi ha preso le decisioni giuste nei momenti giusti” – e anche allora, è “una stagione di crescita impossibile da trascendere”. 
 Come altri, nota quanto diversa sarebbe stata l’annata solo un paio di decenni fa, osservando che è “inequivocabilmente di gran lunga superiore” a annate come 1984, 1992 o 2013. Sebbene non sia coerente, ammette che ci sono vini che “sfiorano il cielo”, e i migliori sono “belli” – offrendo aromi “delineati e focalizzati”, vini equilibrati in cui una “spina dorsale di acidità dona portamento”, con “ampia freschezza e sapidità”. Sono, scrive, “vini ideali da ristorante che offriranno un piacere di beva facile mentre aspettate che i 2019 o i 2022 maturino”. 
 Martin evidenzia la qualità dei bianchi secchi – con condizioni fresche che producono “Sauvignon Blanc/Sémillon avvincenti e tesi che spesso superano le loro controparti rosse”. Per quanto riguarda Sauternes, riferisce che sono molto buoni, ma non classicamente opulenti, piuttosto “pieni di freschezza e purezza”. 
 I punti salienti di Neal Martin: Vieux Château Certan, Lafleur, Eglise-Clinet, Lafite Rothschild, Margaux, Montrose, La Mission Haut-Brion Blanc, Domaine de Chevalier Blanc, Malartic-Lagravière Blanc, Le Blanc de Lafite, Les Champs Libres, Doisy-Daëne, Coutet, Guiraud, Suduiraut 
 Esplora il rapporto completo di Neal Martin, le note e i punteggi su Vinous (solo abbonati) James Suckling Per James Suckling, degustare il 2024 è stata un’esperienza nostalgica – che gli ha ricordato le “versioni moderne di anni come il 1985 o il 1995”. Sebbene lo consideri tra le annate più eterogenee che abbia assaggiato, descrive i migliori 2024 come dotati di “tannini fini e un carattere croccante e brillante”, “lineari e freschi” con “acidità vivida”, osservando che saranno approcciabili presto. I migliori, ritiene, provengono da siti a maturazione precoce con le grandi squadre necessarie per affrontare l’annata. Ritiene che i bianchi secchi, nel frattempo, siano da molto buoni a eccellenti – con Haut-Brion Blanc e Pavillon Blanc tra i suoi vini con i punteggi più alti. 
 I punti salienti di Suckling: Haut-Brion Blanc, Evangile, Lafleur, Latour, Pavillon Blanc, Angélus, Ausone, Cos d’Estournel, Haut-Brion, Eglise-Clinet, La Mission Haut-Brion, Léoville Las Cases, Les Carmes Haut-Brion, Margaux, Mouton Rothschild, Pétrus, Smith-Haut-Lafitte Blanc, Vieux Château Certan 
 Esplora il rapporto completo di James Suckling, le note e i punteggi sul suo sito (solo abbonati) Lisa Perrotti-Brown MW – The Wine Independent Il titolo per Lisa Perrotti-Brown MW è che i migliori rossi del 2024 sono “di corpo più leggero, dalla trama morbida, rinfrescanti e profumati”, mentre ci sono “molti spettacolari vini bianchi secchi e piccole quantità di eccellenti vini da Sauternes”. Osserva come i vini abbiano generalmente tannini maturi, ma che la maturità del gusto sia stata più impegnativa – e ha portato a “molti rossi buoni, deliziosi, bevibili, se non sbalorditivi”, sebbene “molti non abbiano gli strati di sapore o l’intensità di un vero grande vino”. 
 Una cosa emerge chiaramente per lei: “I livelli di qualità sono ovunque.” Come noi, ritiene che la Rive Droite sia più coerente e osserva che “molti vini eleganti, brillanti, rinfrescanti, dalla trama morbida e profumati” provengono da Saint-Émilion e Pomerol. Sulla Rive Gauche, trova che la qualità diminuisca allontanandosi dalle terrazze ghiaiose e dai terroir più fini, sebbene molte Classed Growths abbiano prodotto vini “degni del loro status” anche se in uno stile più leggero rispetto agli anni recenti. 
 I bianchi secchi sono, per lei, “il lato positivo” dell’annata – notandone la coerenza e la qualità. Trova che molti abbiano “un senso di armonia senza sforzo”, con aromaticità e acidità preservate dalle condizioni più fresche. Evidenzia numerosi bianchi secchi da tenere d’occhio – elencati sotto. La qualità a Sauternes e Barsac è “eccellente”, scrive, ritenendo che l’ossatura acida inietti “vivacità” nei vini, portando a un maggiore equilibrio rispetto alle annate più calde. I migliori hanno “grande intensità di sapore, molta complessità instillata dalla botrite e ossature scattanti” – e sono vini che vale davvero la pena cercare. 
 I punti salienti di Lisa Perrotti-Brown MW: Figeac, Haut-Brion Blanc, Smith Haut Lafitte Blanc, La Mission Haut-Brion Blanc, Pavillon Blanc, Eglise-Clinet, Montrose, Trotte Vieille, Pape Clément Blanc, Domaine de Chevalier Blanc, Valandraud Blanc, D’Aiguilhe Blanc, Larrivet Haut-Brion Blanc, Suduiraut Pur Sémillon, Les Champs Libres, Cos d’Estournel Blanc, Lespault-Martillac Blanc 
Esplora il rapporto completo di Lisa Perrotti-Brown MW su The Wine Independent (solo abbonati) Georgie Hindle – Decanter La copertura di Decanter viene rilasciata gradualmente e finora include un rapporto sulla stagione di crescita, oltre a una prima occhiata agli stili prodotti dall’annata. Georgie Hindle afferma che è più vicina nello stile al 2021, guardando alle annate recenti, tuttavia evidenzia l’estate più secca e calda che la differenzia. Sottolinea che l’annata non è uniforme e che i vini sono generalmente plasmati da una “freschezza tesa e minerale” piuttosto che da profondità di frutto o opulenza. Dice che i migliori “offrono lampi di precisione aromatica, eleganza e chiarezza rinfrescante con struttura e lunghezza” – “raggiungono un equilibrio tra frutto, acidità e tannini”. Molti sono deboli o esili e – come noi e altri abbiamo sottolineato – non si può generalizzare quest’anno – e non dovrebbe essere un’annata da scartare, esorta. 
 Non ritiene che i bianchi secchi se la siano cavata meglio dei rossi, con risultati similmente misti – ma alcuni vini riusciti che sono aromatici e accattivanti. Per quanto riguarda i vini dolci della regione, offrono “una facilità di beva”, ma non tutti hanno “la densità e la consistenza delle annate più forti”. 
 Esplora la copertura di Georgie Hindle su Decanter (solo abbonati) Colin Hay – The Drinks Business Questo è il primo anno in cui includiamo The Drinks Business. Una pubblicazione di settore, ha ampliato la sua copertura di Bordeaux e relativamente di recente ha iniziato a dare punteggi ai vini, il tutto affrontato da Colin Hay. Nonostante la stagione di crescita impegnativa, sostiene che “coloro che hanno avuto sia le risorse – umane e finanziarie – e soprattutto l’acume per rispondere alle sue prove e tribolazioni hanno trionfato”. Sebbene nella fascia più bassa dell’albero della qualità trovi i vini deludenti e l’annata lontana dall’essere uniforme, scrive che “in cima alla piramide” ci sono “vini che trascendono le sfide dell’annata” – “pienamente maturi, eleganti, raffinati, altamente aromatici, con tannini morbidi, delicati e finemente grigliati e una succulenza, chiarezza e brillantezza davvero rare”. Li trova “notevoli” – anche senza il contesto dell’anno. Sebbene non raggiungano le vette del 2019, 2020 o 2022, ritiene che i vini possano essere favorevolmente paragonati ad altre annate recenti – anzi, ritiene che i migliori stiano sopra i vini del 2001, 2002, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2013, 2014, 2017 e 2018. 
 Scrive che sebbene i vini siano “probabilmente altamente accessibili in gioventù”, “hanno comunque un potenziale di invecchiamento piuttosto significativo”. È un altro a ritenere che l’annata sia leggermente più forte sulla Rive Droite, e a entusiasmarsi per i bianchi (“unici e spettacolari”, “un indubbio punto culminante dell’annata” che mette allo stesso livello del 2017 e 2021) e per i vini dolci (sebbene ammetta che siano meno coerenti). Sebbene vi siano eccezioni, Pauillac è “la meno lusingata dall’annata”, e può risultare austera. Ha riscontrato che le tenute di Saint-Estèphe sembrano aver abbracciato l’annata, trovando diversi punti salienti – tra cui Montrose, “un vino di sbalorditiva profondità e originalità, e al contempo di una bellezza eterea e aerea e di profonda complessità aromatica”. A Saint-Julien, trova “una rassicurante dolcezza del frutto e una cremosità nocciolata”, affrontando meglio l’annata, come ha fatto anche Margaux, offrendo molta “grazia e tipicità”. Trova i rossi di Pessac-Léognan e Graves particolarmente eterogenei, sebbene ritenga che le persone ricorderanno l’annata per i suoi bianchi. 
 Sulla Rive Droite, Hay riscontra che i migliori di Pomerol “non indicano nulla delle difficoltà della stagione di crescita”, con proporzioni elevate di Cabernet che forniscono “un’ulteriore spinta aromatica e floralità”. A Saint-Émilion, scopre anche molti vini che trascendono l’annata, “molto più omogenei” del previsto, soprattutto rispetto alla Rive Gauche, e molti di essi rientrano nel suo sistema di classificazione – suggerendo che sia “una garanzia di qualità impressionante per il consumatore”. 
 I punti salienti di Colin Hay: Mouton Rothschild, Montrose, Cos d’Estournel, Gruaud Larose, Palmer, Lafleur, Le Pin, Petrus, Eglise-Clinet, Trotanoy, Bélair-Monange, Rocheyron, Cheval Blanc, Figeac, Angélus, Beauséjour, Larcis-Ducasse, Pavie, Les Carmes Haut-Brion, La Mission Haut-Brion Blanc, Smith Haut Lafitte Blanc, L’Extravagant de Doisy-Daëne, Lafaurie-Peyraguey, Suduiraut
 Esplora il rapporto completo di Colin Hay, le note e i punteggi su The Drinks Business Jeb Dunnuck Sebbene il 2024 sia stata un’annata difficile, ha prodotto “vini affascinanti, di medio corpo, pronti, moderatamente concentrati”, scrive Dunnuck. Paragona la qualità al 2021 ma con maggiore “apertura e morbidezza”, ritenendo che non sia né un anno da Rive Gauche né da Rive Droite, ma uno che deve essere analizzato per tenuta. Ritiene tuttavia che Pessac sia “una gemma splendente dell’annata”. I vini puntano “all’approcciabilità più che alla densità”, e i vini a base Merlot della Rive Droite mostrano bene il loro terroir, mentre Pomerol ha uno stile più scuro. Sulla Rive Gauche, similmente, non sono vini esplosivi, ma – dice – “piaceranno certamente a chi rimpiange i tempi andati degli anni ’80 e ’90”, e “offriranno indiscutibilmente ampia bevibilità e longevità”. Suggerisce che possano seguire una traiettoria simile ai 2001, vini “che bevono magnificamente oggi” – e alcuni “hanno un equilibrio e un’armonia che potrebbero sorprendere”. 
 Per quanto riguarda i bianchi, sebbene ci siano “alcuni bianchi brillanti”, non è universale – un’annata buona piuttosto che grande. E questo è vero per l’annata in generale, a suo avviso: consiglia acquisti selettivi, ma ci sono buoni vini degni di attenzione. 
 I punti salienti di Jeb Dunnuck: Figeac, Haut-Brion, La Conseillante, Lafaurie Peyraguey Coeur de Terroir, Pavillon Blanc, Mouton Rothschild, Pape Clément, Suduiraut, Suduiraut Pur Semillon, Valandraud Blanc Esplora Bordeaux 2024

Mentre si aprono le porte alle uscite di Bordeaux 2024, i principali critici enologici del mondo esprimono le loro opinioni sull'annata. Qui troverete un riepilogo di ciò che Wine Advocate, Vinous e altri hanno detto finora sull'annata, e i vini che hanno valutato più positivamente.

Your essential crib-sheet to what the world’s leading wine critics are saying about Bordeaux 2024 en primeur–including Wine Advocate, Vinous,Decanter and more

Bordeaux 2024 en primeur – what the critics are saying 

Bordeaux 2024: cosa dicono i critici

“C’est quoi, traditionnel, aujourd’hui?” Marion Raphet half-jokes as we talk about the 2019 vintage, tasting her family’s bottlings at Domaine Gérard Raphet. Since 2011, it feels like Burgundy’s vignerons have been on a rollercoaster: with hail (2012, 2013, 2014 and 2016), heatwaves (2018, 2012), frost (2016 and 2017 for Chablis) and even the influx of Drosophila suzukii – an Asian fruit fly – after a particularly mild winter (2014). While global warming is nothing new to farmers – in Burgundy or elsewhere, 2019 feels like it marks a shift, with the threat of climate change suddenly all the more tangible. The year was full of extremes, from an unusual hard frost in April to a hot, dry season that really challenged vines – and growers. But in a region where tradition reigns supreme, where the way in which producers farm their vines and make their wines is passed down from generation to generation, evolution is now imperative – and, as Mickaël Haratyk of Domaine Joblot lamented, “Some producers don’t change.”  Harvest dates have gradually been creeping back, and – as Frédéric Weber at Bouchard explained – “It’s more and more difficult to pick a good date.” In 2020, Burgundy saw some of the earliest harvest dates on record – often extremely similar to those of 2003. Joseph Colin pointed out, however, that August harvests aren’t new – in 1553 producers started picking in Meursault on 14th August. He argues that the region has always had periods of warm weather that lasted 20 to 30 years; it’s a cycle. The question, however, is how long the cycle lasts – and whether growers or the vines can make great wine with fruit that is picked on 1st August. Haratyk echoed this sentiment, noting that harvests today are a month earlier than 25 years ago; with that pace of climate change, it’s hard to imagine what things will be like in another 25 years’ time.  The focus for growers used to be on getting enough sugar ripeness, with chaptalisation almost rote in decades of yore, but now it’s about retaining balance in the wines. The decision of when to pick is driven by acidity levels, to retain the essential freshness and elegance that defines fine Burgundy as we know it. At Joblot, there was a time when 11.5% potential alcohol equated to fruit that was ready for picking; now it is naturally never less than 14%. They know they’ll have the necessary sugars and maturity (with phenolic ripeness achieved easily), the challenge is to make sure nature’s generosity is off-set by the requisite acidity. But what else are the region’s vignerons doing to adapt to a new, warmer Burgundy? In the vineyard, producers can look at how they manage between the rows: ploughing is increasingly avoided, as it releases valuable moisture from the soils. The use of cover crops is another consideration; while they can help avoid erosion and preserve top soil on slopes, they also present a rival for precious nutrients and water. Growers can delay pruning, which in turn can delay budburst, helping to limit the impact of frost on the vines. Something that many producers emphasise is the importance of a thicker, taller and leafier canopy. While once vines would have been trimmed neatly, and leaves stripped to allow the sun to reach the grapes and aid ripening, today producers are limiting this work, wanting to shield grapes from the heat and limit their exposure. Charles van Canneyt, for example, still trims his vines, but lets them grow higher than he used to, and doesn’t leaf-strip at all. At Joblot, they work with a thicker canopy these days, and let the lateral shoots – that previously they’d have trimmed – grow freely. However, a thicker canopy brings its own potential problems, as Philippe Jouan noted, explaining that oidium (powdery mildew) is now the biggest issue in the vineyard. A thicker canopy means less airflow, creating a more humid environment within the canopy and therefore disease pressure. Many producers believe that mature vines are key – their deeper root systems able to reach water reserves, and with age are thought to gain a natural stability, enabling them to withstand more extreme temperatures. Marion Raphet (Domaine Gérard Raphet) explained how her old vines were so much more resistant to the rising temperatures; noting that even in a year as hot as 2020, the old vines were still green when we visited in mid-October. But some producers have seen old vines struggle in the dry conditions of 2019 and 2020. Benoît Stelhy at Georges Lignier, a proud proponent of permanent grass grown between his vines, saw his old vines seriously impacted by water stress, with the resulting yields so unviably low that they have made him seriously question the way he is working. He is now wondering if perhaps having intra-row grass cover is more important in young vineyards, where their natural vigour needs to be countered by competition. In the winery, there are plenty of benefits to the riper fruit: there’s no need for chaptalisation, and it is in general easier to extract colour, tannin and flavour. However, that same ripeness and the associated lower acidity levels, can pose problems. As Chantal Tortochot explained this year, above 13% alcohol, natural yeasts can struggle – meaning that we may see more commercial yeast (which can guarantee wines ferment to dryness) in use.  The higher pH of these musts also increases the risks of bacterial spoilage, hence producers need to be particularly careful handling them – with hygiene, temperature control and/or the careful use of sulphur of increasing importance. Benoît Stelhy described how he is trying to recreate the cold of yesteryear’s winters; he cools his wines before putting them into barrel, therefore delaying the onset of malolactic fermentation (as the region’s cool temperatures would naturally have done after an October harvest). By doing so, he can avoid adding sulphites at this stage, feeling the wines can therefore benefit more from micro-oxygenation in barrel, before malolactic fermentation takes place when the wines naturally warm up in the spring. But these measures will only work in the short-term; as the region warms further, producers need to start looking further ahead. Re-planting vineyards with rootstocks better suited to today’s climate is likely to be necessary (not to mention considering other issues posed by current rootstock selections). “The vines that are in their prime today,” William Kelley explains, “were planted with a view to early ripening in a marginal climate; in much warmer conditions, the choices of rootstock and vine genetics made in the 1970s, 1980s and 1990s – even by producers aspiring to high quality – are close to the opposite of what’s required today.” Such a shift, of course, takes time – with the need to leave vineyards fallow between re-planting for several years, and a minimum three-year wait for vines to produce fruit, or longer for fruit of serious quality. Experimental plantings of Syrah and Malbec in the region feel a little ahead of the curve, but there will certainly be a need to adapt clonal selections. The rise in the popularity of Aligoté – frost-resistant, early-ripening and high-acid – is no coincidence, and some suggest that it could be a solution for retaining freshness in the region’s whites. Small percentages of Aligoté and Pinot Blanc were once planted amongst the Chardonnay in even the grandest of Crus, and it’s something William Kelley would like to see make a comeback, feeling it “would help white Burgundies retain the tension and acidity we prize so highly”. As the mercury rises, we’re already seeing a shift in the sites that thrive. Until now, many of the sites considered the “best” are mid-slope with good exposure and drainage, basking in the sun, often with relatively little topsoil; increasingly this simply isn’t what is needed in the climate. “The big winners are places such as the Hautes-Côtes,” Kelley explains, “which are today enjoying a climate that’s very similar to what the Côte de Beaune and Côte de Nuits experienced in the 1990s.” Gros Frère & Soeur has even planted a plot of Pinot Noir at the very top of the Côte, beyond the limits of the Burgundy appellation, at altitudes that would once have been impossible.  Plots that were once unviable now are, and sites previously deemed “lesser” for their cool, marginal temperatures are being favoured. Similarly, sites with deeper, more clay-rich soils, with greater waterholding capacity, are becoming more desirable with drier conditions. As Benoît Stelhy noted in 2019 and 2020, Clos Saint-Denis with its poor soils struggled more than, say, Clos de la Roche. Alvina Pernot noted that two of her parcels either on the edge of or in the middle of forested areas (Meursault Premier Cru La Pièce sous le Bois and Puligny-Montrachet Premier Cru Clos de la Garenne) are shielded from the sun, preserving acidity and freshness in the wines. The long-term viability of some sites, however, is hanging in the balance. Producers are increasingly aware of the threat that climate change poses. As Charles van Canneyt explained, at the moment they are only seeing the benefits – with riper fruit and more concentrated musts – but they’ll need to learn how to handle, and battle, the negatives too. While the future might be uncertain, producers are slowly but surely adapting. As Benoît Stelhy noted when discussing the benefits of organics, it’ll do for now – but does it give an answer for tomorrow? “We have to go further,” he said, a sense of urgency in his voice. It’s a call to arms, and one that producers will have to follow. For now at least, the wines are arguably better than ever; let’s hope that will long be the case.  Browse all Burgundy or explore more Editorial 

The 2020 vintage was the third in a trio of hot years for Burgundy, the region’s producers fast becoming used to what is the new norm. Here Sophie Thorpe looks at how global warming is impacting the Côte d ’Or and what the region’s vignerons are doing to cope with their shifting climate

Exploring how global warming is impacting Burgundian winemaking in Côte d ’Or and what the region’s vignerons are doing to cope with their shifting climate

Dealing with climate change in Burgundy vineyards

Adapt or die: dealing with climate change in Burgundy

There are interviews, and there are conversations. And this meeting with Italian cashmere tycoon, Brunello Cucinelli, definitely falls into the category of the latter. Cucinelli has conquered the world with his products, his perception of style and beauty, and has published a book outlining his particular approach to doing business which he defines as “humanistic capitalism”.   This distinction between interview and conversation is a necessary contemplation; understanding the meaning behind the words, selecting them carefully, tasting each of them in a silent meditation. This is, in fact, the first step to allowing you into Cucinelli’s world, where external quality is just as important as inner quality. To him, as to late 18th century German philosopher Kant, beauty is a moral interest.   The word “interview” is composed of two parts: “inter”, which implies reciprocity, and “view”, which refers to sight; each looking at the other, trying to truly see. It is not a given that this is always successful.   A conversation, however, is different. The word derives from the Latin “conversari”, composed of “con” meaning “with” or “together”, and “versari”: to reside, to find oneself. It is a meeting – a graceful way of getting to know each other, or getting to know each other better. It is a way to agree upon certain behaviours and visions in order to truly share a physical place, as well as a state of being. In this conversation, we meet Brunello Cucinelli in Solomeo, Umbria, Italy. He reminisces that, The New York Times once published a map of must-see places in Italy – in which Solomeo was included along with Venice, Florence, Rome and Naples. Cucinelli states this with no small amount of pride.  Despite the lockdown, and an obligation to talk through a screen, encouraged by both the pandemic and by a sense of caution, Solomeo is truly the location of our meeting – and not just because Il Sogno di Solomeo (The Dream of Solomeo) is the title of his book, in which he recounts his life story, the roots of his success, and his vision as an “entrepreneurial custodian”. Solomeo enters through the window, breathing audibly in the background of the words and thoughts which define our conversation. It speaks through Cucinelli’s expressions, bringing to light a kind of organised peace within his sense of time, its horizons are centuries-old, and reside in diligent silence. It speaks of a knowledge acquired through generations passed, to be shared with generations to come.  We are in Umbria, just 15 minutes from Perugia and only one hour from Florence. Only 800 people live in Solomeo – a stunning, almost-abandoned medieval village brought back to life by skilful restoration work led by Cucinelli over the last 25 years. The village of Solomeo was revitalised as an allusion to Rome, the city of Emperor Hadrian’s soul, according to French novelist and essayist Marguerite Yourcenar. Creativity needs a “genius loci”, a safe space. Cucinelli restored a village that was “robust, useful, and beautiful”, as instructed by Vitruvius. Onora tutti gliuomini (“honour all men”) is the inscription displayed in Solomeo’s Piazza delleArti, and is also the motto which inspired Cucinelli’s humanistic capitalism. He believes gift-giving to be one of the kindest forms of the soul, and he loves to give presents of homemade oils and wines; believing that, in every gift, there is also a piece of Solomeo.   Cucinelli’s love of philosophy, and his habit of allowing the great minds of history to dictate his approach to beauty, is also a lesson Cucinelli learned in youth as a farmer, when he used to pull the ox plough and till the fields. In the evenings, his father would encourage him to admire the beauty of those ploughed fields, the neat ridges stretching over the hills.   His sensitivity to the idea of living in harmony with nature was born from this, as was his ability to recognise that there is greater value in that which is carried out with beauty in mind. His more practical attention to the selection of raw materials also stemmed from these roots – his respect for producers and collaborators, and his ability to think in terms of centuries, not years. All this has rendered Brunello Cucinelli one of the world’s most famous luxury brands.   Beauty is also a form of truth. As three Buddhist monks remarked to him, upon visiting him in Solomeo, there are three things which cannot remain hidden: the sun, the moon and truth. In order to live well, beauty requires you to take care of your soul, your mind and your body. This is why, at Cucinelli’s company, at half past five in the evening, the computers are switched off, the working day completed. The body, mind and soul need a life outside work, to be able to look themselves in the eye and overcome the “soul-ache” that creativity can also help to alleviate.  To him, beauty is also a business method; his humanistic capitalism was not cast aside even during the crisis sparked by Covid, during which time Cucinelli did not let a single employee go, or ask for any discounts from producers or suppliers. This is part of an ethical business vision which considers humanity as an end, and never as a means; it is defined by considering the businessman as a “custodian of creation”. Developing this idea of being a custodian, Cucinelli sees that luxe can be interpreted as an orchestrator of sustainable development.   Brunello Cucinelli smiles. He likes the words of 15th century Florentine Republic ruler, Lorenzo the Magnificent – “How beautiful is youth, / though quickly it does flee! / be happy if you want to: / for tomorrow may not come” – which recall an Italian sense of national pride. Although home to only 0.7% of the globe’s population, Italy boasts one of the the world’s top 10 economies; it excels at quality manufacturing and craftsmanship; it offers a welfare state which leaves no one trailing behind. He sees a great country and a golden era, in spite of the crisis. He does so with a pinch of the “Italiote”, as Plato called the people of Syracuse when he reached Sicily from Greece, “a population which feasts twice a day and never goes to bed alone”.  We are also like this, he says, before returning to consider the ideas of creativity and responsibility. “It really is possible to live in harmony with creation. And this makes us custodians, not consumers. I also think of my product as something to be desired, something to be inherited. That is why I chose cashmere. I wanted something that was already precious. I’ve learnt to transform it over time. I’ve made mistakes, had teachers and guardian angels that have helped me and taught me. But the principle was already clear to me, right from the beginning: to create beauty, you need to begin with something beautiful, from an exceptional raw material. And you also need to believe that it will last for centuries, not for years. Before it became fashionable, we had already opened a restyling and reusing department for our garments. Because, for a jumper to be beautiful and precious, it must also stand the test of time.”   “Verum factum”, as stated by 17th century Italian political philosopher Giambattista Vico: nothing is true unless it has been done. The humanistic capitalism in Solomeo is evident: an art of Renaissance-style trading which has taken over the world, yes. But it has done so with honour. It possesses a beauty which is markedly exclusive, moving against the crisis of civilisation. It is something that manages to make itself be considered as rare, something precious, only for you. It requires time, artisanal hard work and precision, fighting against the culture of impatience. In fact, Solomeo’s theatre is crafted from hand-cut stones, with walls built to endure. The company itself is located within a restored factory which opens out onto gardens and spaces where it is impossible not to inhale the surrounding beauty.  Most of the employees and managers within Cucinelli are young: this is because they are hard workers. It is also because beauty and fairness produce brilliance. Cucinelli is the one to engender this genius. “Oh, myesteemed men!” (O miei stimati uomini!) Cucinelli quotes Marcus Aurelius. It is from this statement that he has learnt to recognise value, to respect and admire, and to never rise above dignity. He applies the concept of remote working only when strictly necessary, because creativity dwindles and becomes degraded by a lack of human contact.   The story of humanistic capitalism is so long to recount (and so wonderful to hear) that Cucinelli has summarised it within his book, Il Sogno di Solomeo. These ideas, typically influenced by previous generations, took inspiration from the manual The Book of the Art of Trade by Benedetto Cotrugli – an Italian merchant during the Renaissance era – which speaks about “getting rich honourably”. One can choose whether to be “a seeker of work or a creator of work”: therefore, an entrepreneur is someone who creates development for themselves and for others. On one hand, there is the revaluation of the role of whoever decides to take this risk; on the other, there is the idea that they are doing so by enforcing a strong sense of ethic. A sort of return to business. An important lesson.  Cucinelli notes that, in Cotrugli’s story, this is fulfilled out of duty rather than pleasure. The death of his father in 1438 forced him to abandon his studies and take the reins of the family business. This was during a time when Italy was bestowing the Renaissance upon the world; and Cotrugli, who originated from Ragusa (currently known as Dubrovnik – which, at the time, was considered the fifth Italian Maritime Republic), was catapulted to Naples, in an environment where ethics and morals evidently left a lot to be desired. The family business, and by extension, he as the owner, “bought wool in Barcelona; turned it into cloth and thread in Florence and Prato, to then sell it on again in Constantinople and Venice”. Cotrugli travelled, visiting cities which formed the heart of that golden era. He breathed in the air of Florence, which was, at the time, Europe’s most powerful guild, and produced figures such as Donatello, Masaccio and Brunelleschi.   Among the 15 golden rules for “getting rich honourably” outlined within The Book of the Art of Trade, Cucinelli feels a “deep resonance” not only because of its modernity and its entrepreneurial insight, “but mostly for the system of values it imposes and passes on”, to “get rich honourably” by creating work and development with consistency. And he thinks back to the crisis, echoing the words of Roman statesman Marcus Tullius Cicero, as quoted by Cotrugli: we must not waver in the face of adversity or lose ourselves in our own prosperity. “Let’s talk about what this year has brought us, not what it has taken from us,” he states.   And this is the truest representation of a dedicated and kind businessman, who has spent half his time gazing up at the stars and loves to watch a fire flicker because it makes him “drunk on pleasant thoughts”. Life is blessed. We eat only what we must, so that there is enough for everyone. There was Seneca, there was Epicurus, and now there is the wonderful dream of Brunello Cucinelli and his beloved Solomeo. He spends his years contemplating centuries past and considering those to come. This, in itself, is a rare form of immortality.  In 2011, Cucinelli planted vines in the valley below Solomeo, and the first vintage of the wine made from this special site – 2018 Castello di Solomeo – is available from FINE+RARE. Read more about the project. This article was originally published in FONDATA, Issue One

As Brunello Cucinelli launches his new wine project – Castello di Solomeo – we dig into the philosophy of the designer behind Italy’s cashmere empire. Educator and business guru Germana di Falco sits down with the fashion icon to discuss his philosophy on business and life itself 

Italian cashmere tycoon and fashion designer Brunello Cucinelli on his new wine project Castello di Solomeo and his business philosophy 

Brunello Cucinelli – the fashion philosopher

Brunello Cucinelli: the fashion philosopher 

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