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The Digital Content Intern supports FINE+RARE’s digital activity by helping prepare, upload, maintain, and quality-check content across key digital channels.

This role is focused on the practical execution of content across the website, email, social media, paid campaigns, organic channels, and audience communications. The intern will support the Digital Performance & Audience Executive by helping ensure that content is accurate, commercially relevant, well-organised, on-brand, and delivered on time.

The role is ideal for someone at the start of their digital marketing career who wants to build experience across content, social media, ecommerce, campaign delivery, and luxury brand communications.

The Digital Content Intern helps the business answer: Is our content accurate, live, on-brand, and supporting commercial activity.

AREAS OF RESPONSIBILITY

1. Digital Content Support

Support the upload, formatting, QA, and maintenance of content across FINE+RARE’s digital platforms, including:

• Website content

• Product and offer pages

• Landing pages

• Email content

• Campaign assets

• Editorial and educational content

• Paid media and social content support

Ensure content is accurate, consistent, on-brand, and aligned with campaign timelines.

Support with content checks including links, images, spelling, pricing, tagging, tracking links, and audience segmentation where relevant.

2. Website & Campaign Content Operations

Assist the Digital Performance & Audience Executive with the day-to-day coordination of digital campaign content.

Support campaign launches by helping ensure that content assets are prepared, uploaded, tested, and ready on time.

Help maintain digital content calendars, campaign trackers, and content status documents.

Work with internal teams to gather the information required for digital content, including product details, pricing, imagery, tasting notes, event information, and campaign copy.

3. Email & Audience Content Support

Support the preparation and QA of email campaigns, including content formatting, image checks, link checks, audience checks, and basic performance inputs where required.

Assist with maintaining email content accuracy, including offer details, product information, imagery, links, calls to action, and audience relevance.

Help organise and tag audience content so that campaigns are clear, well-structured, and easy to manage.

4. Social Content Support

Support the preparation, organisation, and scheduling of content for FINE+RARE’s social media channels.

Assist with social content tasks including:

• Preparing post copy

• Sourcing and organising imagery

• Checking product and campaign details

• Supporting social content calendars

• Formatting content for different platforms

• Helping maintain consistency of tone, style, and brand presentation

Support the Digital Performance & Audience Executive with social campaign activity by ensuring social content is accurate, timely, and aligned with wider digital campaigns.

Assist with basic social performance tracking where required, including engagement, clicks, reach, and content performance.

Help identify which types of social content support audience engagement, product interest, campaign visibility, and traffic to the website.

5. Content QA & Digital Standards

Help ensure that digital content is accurate, properly tagged, and correctly tracked before launch.

Support checks across desktop and mobile to ensure that content appears correctly and provides a strong user experience.

Maintain high standards of accuracy, especially where content includes pricing, product information, availability, market-specific details, or commercial calls to action.

PERSON SPECIFICATION

• Bachelor’s degree in a marketing related field

• Prior experience in a similar marketing role with a passion for luxury brands

• Excellent English verbal and written communication skills

• Competency in core Adobe CS, Figma, and MS Office software

• Experience developing and scheduling content for social media (Facebook, Instagram, LinkedIn etc.)

• Experience using CMS platforms for curating website content

• Proven communication skills and ability to liaise effectively with multiple stakeholders

• Good time management and prioritization skills, with ability to work efficiently in a fast-paced environment

• A keen eye for detail

• Ability to interpret and consistently apply brand guidelines

• Good understanding of a range of print and online design processes

• Tech-savvy with a willingness to learn and adapt to new platforms quickly

• An interest in fine wine and spirits and/or the luxury space

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

The Events & Content Executive supports the activation of HOME in Hong Kong as both an experiential brand space and a commercially effective local marketing channel.

This role supports events, client experiences, local content creation, website merchandising, email marketing, and the promotion of collector items across the Hong Kong market.

The position is ideal for someone interested in luxury, wine, hospitality, events, content, digital marketing, and commercial storytelling. It provides hands-on experience across physical brand experiences and digital execution, helping turn local activity into measurable engagement, traffic, enquiries, and sales opportunities.

JOB PURPOSE + AREAS OF RESPONSIBILITY

Events Support

Support the planning and delivery of events hosted at HOME, including tastings, dinners, client appointments, trade events, brand activations and private experiences.

• Assisting with event preparation, guest lists, briefing documents, and run-of-show materials

• Supporting room setup, product display, menus, gifting, collateral, and hospitality details

• Helping coordinate suppliers, catering, florists, photographers, and other event partners

• Supporting guest arrival, registration, hosting flow, and on-site client experience

• Ensuring HOME is presented to a high brand standard before, during, and after events

• Supporting post-event pack-down and follow-up actions

HOME Experience Support

Help maintain HOME as a premium experiential environment for clients, producers, partners, and internal teams.

• Supporting the day-to-day presentation of the space

• Helping prepare HOME for meetings, tastings, and appointments

• Assisting with stock, samples, collateral, glassware, gifting, and event materials

• Working with local teams to ensure the space reflects FINE+RARE’s brand standards

• Supporting ad hoc hospitality requirements for visiting clients and producers

Local Content Creation

Support the creation of content that reflects the Hong Kong market, HOME events, local client moments, producer visits, and regional brand activity.

• Capturing photo and video content during events and activations

• Supporting short-form social content creation for local and global channels

• Helping document behind-the-scenes activity at HOME

• Drafting captions, content notes, event summaries, and local story ideas

• Coordinating with the global content team to share usable assets and context

• Ensuring all content feels premium, accurate, and aligned with the FINE+RARE tone of voice

Commercial Marketing, Website Merchandising & Email Support

Support day-to-day local marketing execution across owned channels, helping ensure Hong Kong-relevant collector items, rare wines, campaigns and offers are presented accurately, commercially, and in line with FINE+RARE brand standards.

• Assisting with website and content updates, including campaign pages, product features, image uploads, and catalogue merchandising

• Supporting the merchandising of collector items, rare wines, special parcels, and commercially important selections

• Checking website content for accuracy, including copy, imagery, links, pricing visibility, product details, and availability messaging

• Assisting with email marketing activity, including offer emails, collector highlights, editorial newsletters, and local campaign sends

• Supporting email build, copy checks, image selection, product links, formatting, and pre-send QA

• Helping adapt global marketing campaigns for the Hong Kong market where required

• Supporting light SEO and landing page improvements through keyword alignment, content updates, and clear product presentation

• Assisting with local paid or organic campaign execution where required, including asset preparation, link checks, and basic performance monitoring

• Supporting weekly or monthly updates on email engagement, website content impact, campaign activity, and collector-item performance

• Monitoring competitor and luxury-market activity to identify useful trends, content ideas, and commercial opportunities

Event Reporting & Follow-Up

Support the team in capturing learnings and outcomes from events and activations.

• Compiling guest attendance and engagement notes

• Supporting post-event reporting with key highlights, images, feedback, and follow-up actions

• Helping track event assets, content captured, and materials used

• Supporting client and producer thank-you notes where required

• Maintaining clear records of activity at HOME

Team & Market Support

Provide flexible support to the Hong Kong team across brand, events, content, and commercial activity.

• Supporting local brand campaigns and producer visits

• Helping prepare presentations, briefs, event documents, and client-facing materials

• Supporting coordination between Hong Kong and global teams

• Assisting with local research into venues, partners, cultural moments, competitors, and market trends

• Helping identify opportunities to make HOME more visible, active, and engaging locally

PERSON SPECIFICATION

• Bachelor’s degree in a marketing related field

• A strong interest in luxury, hospitality, wine, events, lifestyle, or brand marketing

• Excellent attention to detail and high presentation standards

• Strong organisation skills and a proactive attitude

• Confidence working in a client-facing environment

• Good written and verbal communication skills

• An interest in photography, social content, or digital storytelling

• Ability to support events outside standard office hours when required

• Fluency in English; Cantonese and/or Mandarin would be advantageous

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

The Vice President, Sales – U.S. will provide senior sales leadership for the US market, supporting the Managing Director, Sales in driving revenue growth, Key Account development and consistent commercial execution across New York, California and wider US growth markets.

Based in New York, the role will play a key part in scaling US sales performance, strengthening Account Manager productivity and building a more proactive, commercially focused sales culture. Working closely with Sales Managers, Account Managers and relevant cross-functional teams, the Vice President, Sales – US will ensure sales activity is focused on the clients, sectors and opportunities with the greatest potential to drive revenue growth, retention and long-term value.

The role will be central to sharpening Account Manager focus across the US, moving the business from broad customer coverage to a more disciplined customer segmentation and Key Account model, while ensuring lower-value or lower-engagement segments are managed effectively through scalable brand, digital, CRM and campaign-led activity.

The role will provide dedicated senior sales leadership for the US market, where there is significant growth opportunity across New York and the West Coast. This includes supporting and strengthening the current New York sales structure, providing leadership for the California market, and helping shape the future expansion of Account Manager capability across the US.

AREA of RESPONSIBILITY

US Sales Leadership and Execution

• Support the Managing Director, Sales in translating commercial priorities into clear US sales plans, operating rhythms and execution standards.

• Provide leadership, direction and performance oversight across the US sales team, ensuring Sales Managers and Account Managers are aligned to agreed commercial priorities and growth objectives.

• Establish a consistent US sales cadence, including regular performance reviews, pipeline discussions, activity standards and accountability against agreed sales targets.

• Drive a more proactive, commercially focused sales culture across the US market, with clear emphasis on revenue growth, Account Manager productivity, sales conversion and market performance.

Key Account Growth and Sales Focus

• Lead the development of a disciplined Key Account sales model for the US market, using clear customer segmentation to focus sales resource on the clients and opportunities with the greatest potential to drive revenue growth, retention and long-term value.

• Drive a more proactive and commercially focused approach to Account Management, with clear expectations around client development, relationship depth, sales activity, purchase frequency and client lifetime value.

• Work with US Sales Managers and Account Managers to ensure clear ownership of priority clients, consistent coverage plans and a strong focus on growing existing relationships as well as identifying new opportunities.

• Ensure broader US customer segments are supported through appropriate brand, digital, CRM and campaign-led activity, enabling Account Managers to focus their time where they can have the greatest commercial impact.

US Market Leadership

• Provide senior sales leadership for the US market, with a focus on scaling sales performance, strengthening capability and building a more proactive growth culture.

• Work closely with the New York Sales Manager and provide senior leadership support for the West Coast team based in California.

• Help shape the future US sales structure, including the potential expansion of Account Manager roles across additional states as the market develops.

• Strengthen US sales activity around acquisition, networking, client meetings, events and relationship-led growth.

Client Development, Acquisition and Retention

• Drive growth across priority US customer segments by increasing client activity, purchase frequency, retention, reactivation and overall client value.

• Ensure US Sales Managers and Account Managers have clear client development plans, contact cadence, offer strategy and follow-up discipline.

• Establish a structured approach to identifying high-potential new clients, including those acquired through online channels, events, referrals and networking, and define when they should move into direct Account Manager coverage.

• Use CRM and sales reporting to improve visibility, accountability and sales performance, without allowing process to outweigh commercial delivery.

PERSON SPECIFICATION

• A strong U.S. sales leadership background, with a proven track record of building, scaling, and leading high-performing sales teams.

• A highly commercial, sales-driven mindset, with the energy, pace and ambition to drive growth and improve performance across the U.S. market.

• Proven experience developing key client relationships and delivering sustained revenue performance in a competitive sales environment.

• Experience leading through Sales Managers/ Directors across multiple locations or regions, ideally within the U.S.

• Commercial confidence in forecasting, budgeting, reporting and presenting insight to senior leadership and C-Suite stakeholders.

• Strong analytical skills, with the ability to interpret sales data, CRM reporting and customer insight to inform commercial decisions.

• Proven experience developing sales processes, improving CRM discipline and embedding consistent sales rhythms across teams.

• Excellent communication skills, with the ability to influence, challenge and build trust across teams, markets and senior stakeholders.

• Passionate, energetic and engaging leadership style, with the ability to inspire teams,raise performance standards and create momentum.

• Solutions-driven, resilient and comfortable working in a fast-paced, evolving environment.

• Good working knowledge of CRM systems, preferably HubSpot.

• Experience in fine wine, luxury drinks, auctions, collectables or another high-value client category would be advantageous but is not essential.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

Purpose of Role

The Account Manager is responsible for building, managing, and growing a portfolio of private clients through a highly personalised, commercially driven, and service-led approach aligned with the FINE+RARE brand.

Working within a relationship-led private client model, the role focuses on delivering exceptional client experience, developing long-term client value, and driving revenue growth through structured engagement, access to extraordinary wines through F+Rs marketplace and directchannels.

As a trusted advisor, you will guide clients across collecting, drinking, cellar development, and keydecisions on their portfolio, while proactively identifying opportunities to deepen engagement and increase activity across F+R’s Buy-Store-Sell services.

The role requires strong relationship management, commercial judgement, organisation, and a passion for fine wine and spirits, alongside a disciplined and data-led approach to client development and business growth.

Responsibilities

• Build, manage and grow long-term relationships with private clients through consistent communication, tailored advice and exceptional service.

• Drive client acquisition, retention, and development through proactive engagement and relationship management.

• Deliver targeted offers, sourcing opportunities, and commercial initiatives aligned with client interests, buying behaviour and objectives.

• Act as a trusted advisor across collecting, cellar development, drinking, and broader client goals.

• Maintain structured client engagement plans using CRM systems, sales data, and reporting tools.

• Support commercial planning by assessing product opportunities, client demand, and market conditions.

• Ensure accurate and timely communication regarding offers, orders, fulfilment, and account activity.

• Contribute to events, tastings, and client experiences to strengthen engagement and generate revenue.

• Collaborate with operations, logistics, finance, and marketing to deliver a seamless client experience.

• Continuously develop product knowledge, market understanding, and commercial expertiseacross fine wine and spirits.

Personal Specification (Skills & Knowledge)

• Proven success in a relationship-led sales environment, ideally within fine wine, luxury, hospitality or private client sectors.

• Strong commercial awareness with the ability to grow client value and identify revenue opportunities, and translate client insight into action

• Excellent communication and relationship-building skills with a professional and service-driven approach.

• Highly organised with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• Experience using CRM and reporting tools; HubSpot experience advantageous.

• Passion for fine wine and spirits with strong product curiosity and market interest.

• WSET Level 3 or higher preferred (or currently studying towards).

• Ambitious, collaborative, and motivated by delivering exceptional client outcomes alongside commercial performance.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply