After months of design discovery, client interviews and client testing, we successfully launched the back-end systems in readiness for the new site this spring. Now, we are ready to introduce our new site which has been optimised to improve your global wine and spirits buying and selling journey.    Search and filter functionality improvements have been implemented site-wide. This means you will be able to smart filter wine and spirits in seconds and browse by myriad criteria such as region, style and price point when looking for inspiration. You will also be able to access producer and region profiles, buying guides and long-form features faster than ever before. Signposting to this rich content has been vastly improved to ensure you have all the tools you require to make the most informed purchase possible.   We hope you enjoy familiarising yourself with the new FINE+RARE site. In the coming weeks and months, more functionality will be rolled out for our clients around the globe – some of which are detailed below. All these updates have been designed to ensure you receive the best end-to-end service, tailored for your needs, wherever you are in the world.    If you have any questions or feedback about this, or anything else, please contact Group CEO Patrick O'Connor directly.  A feel for what’s to come:  NEW PORTFOLIO AND TRADING PLATFORM  In August, we will launch the first iteration of the new Portfolio platform, which has been built following your feedback to fundamentally improve your experience. For the first time, you will be able to see a single-page cellar view featuring all the most critical buying and trading facts, which is a significant reduction from the current four pages.  In the next iteration, market data will populate your account and inform you about key trading opportunities and how these might affect your portfolio. Peer-to-peer trading will also become available, as you will be able to set your own trading prices online using market insight and data, list and unlist products, with new features to receive or place bids.  As part of this release, we will also be improving the current checkout journey, making it more intuitive and efficient. GLOBAL FINERARE.COM AND LOCAL DOMAIN LAUNCHES  Significant changes will continue to be introduced to improve your online service needs. Following the launch of the user-centred website in 2023 and the Portfolio update mentioned above, a global website will go-live in 2025. This will provide greater visibility for sourcing new wines and improve your collection management. Order tracking and status updates will also be vastly improved.  New local domains will roll out throughout 2024. These domains will enable global clients to buy, sell and trade with greater ease as they access short- and long-form content tailored to specific local market requirements. You will also be able to explore and register interest in our local events online, and you'll have access to local stock availability, services and listings.

Earlier this year, we brought you exciting news about how FINE+RARE is evolving. Now, we mark a new milestone: the launch of our new-and-improved website. 

Exploring the new-and-improved FINE+RARE website built following extensive user research to provide the best fine wine and spirits buying service possible

Introducing our new-and-improved website 

Over the next few weeks and months, you will start reaping the benefits of our new-and-improved buying and trading platform, built following extensive user feedback and testing. Peer-to-peer trading, real-time market updates and richer buying guides will all combine to assist you in making the most informed buying decisions about your collection.  This new technology is designed to improve your experience. Each and every feature is focused on your needs, ensuring your fine wine and spirits buying and selling journey is more intuitive and efficient than ever – receiving the very best service, wherever you are in the world. This article is the first of many regular updates which will introduce and focus on these changes, explaining how they benefit you and the collection you already have with us. NEW MY F+R AND TRADING PLATFORM This year, we will launch a new Portfolio/My F+R platform, which has been built following your feedback to fundamentally improve your experience. Market data will be used to inform you about key trading opportunities and how these might affect your portfolio. There will be even greater integration between the checkout journey and the Editorial section, enabling you to read the most current long-form features on the regions, wines, spirits and producers you are interested in. Fine wine and spirits insights will also automatically populate with newly released critic scores, real-time market demand and signposted relevant Editorial content. Peer-to-peer trading will also become available, as you will be able to set your own trading prices online using market insight and data, list and unlist products, with new features to receive or place bids. For the first time, you will also be able to see a single-page cellar view featuring all the most critical buying and trading facts, which is a significant reduction from the current four pages. EN PRIMEUR + RICHER MORE INFORMATIVE BUYING GUIDES Our first global Bordeaux en primeur campaign will launch in May with a detailed report on the 2022 vintage (read our initial thoughts on the year here), with representatives from all our local teams spending time in the region, tasting the wines. Not only will all clients globally have access to our in-depth reporting (as well as access to expert advice from their local teams), but there will also be the opportunity to pre-order wines. This year, you will also have access to hundreds of in-depth region and producer guides. At present, our site boasts 475 articles and 290 producer profiles – and this number will continue to grow as more at-a-glance shorter-form articles and more comprehensive, multi-page reports on the wines and spirits you are most interested in will be available to help you make the most informed buying decision in your local market.  GLOBAL EVENTS  We are also working on an exciting global events calendar with some of the world’s most venerable producers. Global events have been part of the FINE+RARE Group for several years. Halted during Covid, these returned with a vengeance in 2022 with over 20 intimate tastings and dinners with many of the world's most venerable producers, including Château Rayas, Ausone, Le Pin, Pétrus, Harlan Estate and Domaine des Comtes Lafon at remarkable venues such as The Ritz, Claridge's and The Connaught. OPTIMISED CHECKOUT Features will be introduced later this year to facilitate multi-currency purchasing online. Improvements will also be made to the current checkout journey, making it more intuitive and efficient. There will also be a greater ability for customers to settle delivery costs online, taking into account reservist sales and credit note proceeds at checkout, and offsetting these against orders. GLOBAL FINERARE.COM AND LOCAL DOMAIN LAUNCHES Over the next 12 months, significant changes will also be introduced to improve your online service needs, starting with a user-centred website (with a new URL) which will launch this spring. The global website will provide greater visibility for sourcing new wines, as well as improve how you manage your collection. It will also include improved order tracking and account status updates. Additionally, the existing search and filter journey will be improved and the Editorial section will be easier to navigate, signposting you to richer, localised content to help you make the most informed purchase possible. You'll be able to explore and register interest in our global events online, and you'll now also have access to local stock availability, services and listings. In time, each market will get their own tailored website signposting the most relevant educational and informative content as well as invites to tastings. For the first time, it will also be possible to view and access local services and inventories of wines and spirits in local markets, and connect with other local-market sellers. This is just the beginning of an exciting chapter and we look forward to communicating all of these features, including the ability for suppliers and producers to manage their own marketplace (which will increase the number of real-time products available on the platform), in due course. It has never been a more interesting time to buy and sell wines and spirits in this ever-evolving global marketplace. If you have any questions or feedback about this, or anything else, please contact Group CEO Patrick O'Connor directly 

There are many exciting changes coming your way this year, including a new-and-improved buying and trading platform, industry-leading events and world-class buying and region guides. We examine how these changes will benefit you – and your collection

Exploring exciting changes, including a new-and-improved buying and trading platform, industry-leading events and world-class buying and region guides

How the company is evolving

How FINE+RARE is evolving

Group CEO Patrick O’Connor reflects on Bordeaux 2025: a hot, dry and early vintage defined by small yields, precise viticulture, restrained winemaking and a new wave of estates delivering wines of real distinction.

Patrick O’Connor, Group CEO, explores Bordeaux 2025: a hot, dry, early vintage shaped by precision, small yields and standout wines.

Bordeaux 2025 en primeur: vintage overview      

Bordeaux 2025: vintage overview               

Dopo un inverno mite, senza gelate né grandine, da marzo a giugno è arrivata la pioggia. Peronospora e colatura sono comparse presto e non sono mai scomparse del tutto. Alcuni viticoltori hanno raddoppiato i trattamenti, poiché le tempeste hanno ripetutamente spazzato via la protezione. Alla fine della stagione, le precipitazioni si sono attestate intorno ai 1.200 millimetri, quasi il quaranta percento in più del normale. Il prezzo da pagare per le rese è stato pesante. Molti domaine hanno perso tra un quarto e il quaranta percento dei loro bianchi e, in alcuni casi, fino al settanta percento dei loro rossi. Da luglio in poi è tornato il sole, portando un ritmo più costante e uve sane per ciò che è rimasto. La maggior parte è stata vendemmiata tra la seconda e la terza settimana di settembre, con un'attenta selezione sia in vigna che in cantina. Ciò che è emerso è un'espressione più fresca, più fine e più tradizionale della Borgogna. I vini hanno un'alcolizzazione moderata, un'acidità chiara e un senso di sobrietà che piacerà a coloro che amano la linea classica e l'equilibrio della regione. Charles van Canneyt lo ha espresso al meglio: "Non è perché abbiamo avuto maltempo che abbiamo prodotto un vino cattivo". Le nostre prime degustazioni sottolineano questo punto. Da Paul Pernot i bianchi mostrano una freschezza vibrante e una profonda acidità, con il Puligny-Montrachet Les Folatières che si distingue per la sua tensione e grazia. Da Alvina Pernot, i 2024 portano la freschezza del 2017 e l'accessibilità del 2021, ma con maggiore profondità e compostezza. Louis Jadot, alle prese con pesanti perdite e una stagione impegnativa, ha parlato di "lottare per mantenere la Borgogna accessibile", producendo tuttavia vini precisi e armoniosi, tra cui St Aubin En Remilly, uno dei nostri appezzamenti preferiti e un'esclusiva FINE+RARE che siamo orgogliosi di aggiudicarci ogni anno, imbottigliato solo in magnum. Da Hudelot-Noëllat e Fourrier, i volumi sono incredibilmente piccoli, ma i vini sono limpidi, fragranti e inconfondibilmente tipici del luogo. La domanda sul mercato continua a evolversi. Negli Stati Uniti, il panorama delle aste rimane forte, con i collezionisti alla ricerca di vini d'annata in un contesto post-tariffario. Il Regno Unito continua a essere leader in termini di diversità e valore, supportato da una delle reti di importazione e agenzie più sofisticate al mondo. L'Europa centrale, in particolare Italia e Svizzera, è in costante espansione, con i collezionisti che guardano oltre i classici, pur continuando a preferire il Borgogna bianco, il Bordeaux rosso e lo Champagne. Hong Kong rimane il mercato in più rapida crescita per i vini bianchi, con un entusiasmo costante per lo Chardonnay pregiato e lo Champagne maturo.
 
Come il Borgogna En Primeur nascerà in questo contesto è incerto e certamente diverso dal Bordeaux En Primeur. Il crescente predominio del Borgogna bianco e la combinazione di rarità, qualità, desiderabilità e, in alcuni casi, valore ancora reale, segnano un'emergere che sembra al di sopra delle denominazioni e delle tendenze. Il Borgogna continua a evolversi secondo i propri ritmi, plasmato più dalle decisioni dei singoli viticoltori che dal ritmo collettivo. Quanto lontano arriverà questo ritmo dipenderà dalla rilevanza in un mercato in cui persino Michelin mette in discussione il suo marchio di punta, Robert Parker, e dove voci indipendenti come Jamie Goode, spinte da una curiosità sconfinata e libere da vincoli editoriali, continuano a mettere alla prova ogni ipotesi. Con Borgogna 2024, la scarsità definirà la campagna, ma lo sarà anche l'autenticità. I ​​vini sono plasmati dalle avversità, ma portano grazia e purezza. Quest'anno ci ricorda perché la Borgogna rimane la più umana tra le regioni vinicole pregiate. La prossima settimana condivideremo i nostri primi profili di produttori e le prime note di degustazione da tutta la Borgogna. Per ora, brindiamo ai viticoltori che hanno resistito all'anno e a un'annata fatta non di abbondanza, ma di spirito. 
Scritto da Patrick O'Connor (CEO), Craig Norton (Amministratore Delegato) e Antoine Ninot (Senior Buyer) di FINE+RARE, a seguito di una recente visita in Borgogna. Scopri tutti i Borgogna 2024 finora pubblicati.

La scorsa settimana siamo stati in Borgogna per un’analisi pre-campagna, incontrando alcune delle voci più rappresentative della regione. Conversazioni sincere, atmosfera riflessiva: ogni viticoltore ha raccontato un’annata che ha messo alla prova pazienza e resilienza.

Our early look at Burgundy’s 2024 vintage reveals a year of challenges and quiet beauty — shaped by resilience, balance and authenticity.

A first look at the Burgundy 2024 vintage

Borgogna 2024: prime impressioni

In a move that underscores our commitment to global excellence, FINE+RARE has expanded its presence in Europe with the opening of a new entity spanning the German, Austrian, Swiss and Italian markets. Our renowned trading platform has long connected clients, reservists, producers and agents, a network united in its passion for fine wine, spirits and other luxury collectables. In an increasingly global ecosystem, the time is right to establish a dedicated entity to meet the needs of collectors across this important and intricately diverse region. The move means our clients and partners in these markets will receive a richer F+R experience. By reducing the distance between us and those we are proud to serve, we will better understand the distinct trends and demands unique to the geography. We will be able to offer better access to the most exciting releases, and bolster relationships with our community of world-renowned makers. Essentially it’s about making what F+R does best even better: connecting those with a shared love of flavour, provenance and collecting. Establishing FINE+RARE DACH+Italy also marks the first stage in a revolutionary transformation project for the team – and for our clients. In the coming months, we will unveil a refreshed global platform for sourcing, trading and celebrating fine wines and spirits. A multi-language site with local-currency transactions will set the path for a bespoke digital journeys – and continued global expansion. With improvements to the online trading platform and My F+R, our service will shift to a concierge experience. Our authentication and storage operations will see significant global expansion, too. “Since 1994, we have served our network of private clients, reservists, producers and agents with passion and expertise,” said FINE+RARE’s global CEO Patrick O’Connor. “The love of fine wine and spirits drives us as we connect those with shared interests around the world. I am thrilled that with this new geographic expansion we’ll be equipped to bring clients even better service through, in due course, local currency and language offerings. Our closer proximity also means we can give you greater access to the most prized releases through our in-market allocations.” Following the expansion into Milan, FINE+RARE offices are set to also open in Munich and Geneva over the coming weeks. The new locations join the increasingly global FINE+RARE network which spans London, Hong Kong and Singapore, supported by a digital excellence hub in Budapest. For further information, or to start your collecting journey with FINE+RARE across Germany, Austria, Switzerland or Italy, do not hesitate to contact us

Fine wine and spirits collectors across Germany, Austria Switzerland and Italy are set to benefit from a dedicated concierge-style service from a leadership team with decades of experience as we invest in the region

Fine wine and spirits collectors across Germany, Austria Switzerland and Italy are set to benefit from a dedicated concierge-style service office.

Introducing our new dedicated Europe office

Our new dedicated Europe office

 When the UK entered the first coronavirus lockdown in March 2020, there was a sense that the end of long, thoughtful, funny and serious conversations was dangerously close. Over a Zoom call, sat at our respective kitchen tables, F+R’s Patrick O’Connor, creative director Alan Aboud and myself, a journalist and editor, started to wonder if we could work together in some way to explore topics usually explored at the communal tables that were sadly empty.  The first project we worked on together marked the 90th birthday of iconic Lebanese winemaker Chateau Musar and the simultaneous publishing of a book celebrating the winery by Académie du Vin Library. Working together with music consultant Leo Walton, we conceived a package of content for FINE+RARE’s website to coincide with F+R’s exclusive release of various mixed cases of Chateau Musar vintages going back to the 1960s.  As part of the content package, I wrote three articles for the F+R website, and worked with Leo to create four Spotify playlists featuring Lebanese music from the relevant decades of the Musar vintages being released: the 1960s, 1970s, 2000s and 2010s. Leo and I also suggested the potential to add more cultural context to both the wine and our selection of music by producing a podcast in which we interviewed a Lebanese musician about musical culture and heritage in the region. We explored various ideas before interviewing two members of the Beirut Groove Collective – a group of DJs with a reputation for unearthing records from the 1960s, 70s and 80s and giving them a new audience. We asked the DJs to give us the low down on their legendary all-night vinyl-only parties in Lebanon’s capital, and about Beirut’s surprisingly vibrant music scene throughout the Civil War (1975-1990). We also asked Ernesto about his new reissue project with BBE Records and the first release in the series: Ihsan Al-Munzer’s 1979 synth-led Belly Dance Disco album.  This idea – of creating original editorial content that proactively ventured into topics in and adjacent to the worlds of fine wine and spirits in order to enrich the FINE+RARE experience – immediately appealed to all involved. Between us, we started to flesh out the idea for a new content platform that could explore and commission stories that took advantage of our combined knowledge, skillsets and networks, plus FINE+RARE’s access to the best producers and most interesting personalities driving quality in the worlds of fine wine and exceptional spirits.  While the concept was always for FONDATA to be a multi-media platform whereby we would produce content in whatever medium seemed most relevant to a given subject matter – podcast, video, blog or print – we focused our initial efforts on producing a large-format, print journal. It would provide a brilliant canvas for us to commission the best writers, photographers and illustrators, and it would also be the perfect format to function as a physical mission statement, something we could send to F+R customers. Doing this in 2020, when we were in lockdown, seemed like a great way to maintain connection and morale in an unprecedented moment in living memory. We formed a small ‘bubble’ to sit, appropriately distanced, in Patrick’s back garden in Hackney to brainstorm the idea and start mapping out what stories we could potentially commission for our first FONDATA journal. For the inaugural issue, one story in particular was pivotal to realising our ambition: commissioning American essayist, author and regular contributor to The New Yorker, Adam Gopnik to write a piece for us. In his book, Paris to the Moon (Quercus, 2000), Gopnik likens Jean-Philippe Derenne’s L’Amateur de Cuisine book (Éditions Stock, 1996) to “a medieval almanac, offering a timeless, secure, benevolent universe of food.” In our initial conversations, we’d identified Wine Grapes, A complete guide to 1,368 vine varieties, including their origins and flavours (Allen Lane, 2012) – the weighty 1,240-page tome authored by Jancis Robinson MW, Julia Harding MW and Dr José Vouillamoz – as a book we’d love to celebrate in some way. We wondered if Gopnik would be as enamoured with the book as much as Derenne’s and if he’d write something for us about it and its value to wine lovers and gastronomes alike. We duly sent him a copy of Wine Grapes (clothbound and slipcased) and a note introducing ourselves and outlining FONDATA’s ambition. He loved the book and the idea for the piece, so we contacted Jancis to ask if she would be happy to be interviewed by Adam. It turned out they were both fans of each other’s work. Our first feature was underway. But how would we present the piece? What would FONDATA look like? Alan asked Jancis if she would agree to be our cover star for our first issue. When she agreed, we had to work out how to bring the inaugural cover to life. “Gavin Bond popped into my head,” Alan, recalls, of the task at hand, “as he has become the ‘go-to’ photographer for celebrity portraits, especially in the film and fashion business. I felt Jancis deserved that status and reverence. Of course, the wine world reveres her, but no wine journal seems to be able to look beyond a shoot involving wine bottles and grapes.”   With Gavin Bond on board, the next step was to think about the shoot itself. “We enlisted the help of a wonderful floral design company, Studio Lupine,” Alan explains of his art direction. “We briefed Raggie Furuseth, the designer, to create a wildly original space in which Jancis could be photographed. The resulting portrait is a stunning and sensitive study of one of the world’s most learned and charming wine writers in her prime.” Another crucial part of our first issue planning was around design concepting and setting out our production values. As a kind of guiding light, Alan and I had adopted a mantra: “This isn’t a magazine”, as FONDATA would have none of the concerns of a regular magazine. We didn’t want to print on flimsy paper. We didn’t want to create something predictable or ephemeral, but rather an object that felt it had more permanence, more lasting value. FONDATA, we were all very clear, would strive from the outset to be a joyous, opulent celebration of cerebral, long-form editorial content.  Alan began working with his studio designer, Haley Austin, exploring different oversized formats, experimenting with page layouts and type treatments to realise his vision for how FONDATA would look. At the same time, he commissioned Rick Banks of Foundry 37 to create a bespoke logotype for FONDATA’s masthead based on his F37 Caslon typeface. We also adopted F37 as our core typeface for body copy, and to use at large scale for feature headlines and beautiful, full-page pull quotes.  In terms of our editorial direction, we were keen from the offset to commission editorial that explored evergreen (and ever-fascinating) topics. What does it mean to collect? How has the pandemic affected our lifestyles, and how much of that is positive? How do ideas germinate, and how does genius emerge? How important is history and tradition to innovation and revolution? What are the most significant drivers and the biggest hurdles for excellence? Once the Gopnik feature was in the proverbial bag, we set to work commissioning an issue full of features that we hoped would appeal to a wine-loving audience but not feel like we were trying to sell them something.  We approached Jancis Robinson’s co-authors of Wine Grapes, Julia Harding MW and Dr José Vouillamoz, to call out five relatively obscure grape varieties from around the world to champion them and the producers making remarkable wines with them. We also commissioned botanical artist Sarah Jane Humphrey to illustrate each variety.  We asked the former director of London’s Design Museum, Deyan Sudjic OBE, to contemplate the history of social spaces. To accompany his feature, we asked him to approach a number of highly regarded architects and interior designers to illustrate their visions of social spaces of the near future. As a result, we soon added John Pawson, AB Rogers, Paloma Strelitz, and Jon Marshall to our list of contributors. We tasked journalist and author Dylan Jones OBE with critiquing wine’s critical landscape, connecting him with some of the world’s leading wine writers and critics to discover how the pandemic had reshaped their work lives and lifestyles.  Author and historian (and one of the most elegantly dressed gentlemen about town) Nicholas Foulkes very literally wrote the book on cigars. His son, Max, is a Master of Havana and works at Davidoff in Mayfair. And it was Nicholas’ father-in-law who first introduced him to the pleasures of cigar smoking. Especially for our first issue, Nicholas pondered the joy of his relationship with his sons and the idea of passing cultural knowledge and enthusiasms from one generation to the next. We commissioned Julian Broad to shoot a portrait of Nicholas with his sons.  I spent time talking with restaurateur-turned winegrower Alex Xu and wrote a piece about how he’d come to completely reshape his future by planting three hectares of Pinot Noir and Chardonnay vines in the foothills of the Jade Dragon Snow Mountain in China’s most idyllic province. I also interviewed Waterford distillery owner Mark Reynier to find out how (and why) he’s bringing notions of terroir, traceability and transparency to the fore in the world of single malt whisky.   Meanwhile, British chef and food writer Thom Eagle contemplated the value of spending more, rather than less, time in the kitchen, and artist Stewart Walton illustrated the piece.  We commissioned educator and business guru Germana Di Falco to interview fashion designer Brunello Cucinelli about his philosophy to business and life itself, and we engaged British-born, LA-based writer and critic Geoff Dyer to chart the slow journey towards appreciation of and reverence for well-chosen wine. The issue signs off with a Letter from California penned by winemaker Maya Dalla Valle, who reflects on her 11-year journey to become the winemaker at her family’s celebrated vineyard in Napa. The resulting inaugural issue is everything we hoped it would be. As Patrick says in his publisher’s letter on its very first page, it is a celebration. One that delivers rich, engaging editorial content in a format that feels lavish and collectable in and of itself. “It is also a collective,” he continues. “The best minds brought together to tackle the subjects that captivate, so arresting in their absence – experience, space, people and family. [This issue] became a journey into the sound of the things that matter to the soul of the collector, the reasons things exist, the FONDATA.”

FONDATA Editor Gavin Lucas on the content platform’s journey from ideation to realisation

Exploring how the FINE+RARE Group created FONDATA, a unique wine and spirits content platform

The FONDATA genesis story

FONDATA: The genesis story

Marco Simonit has become something of a celebrity in the world of wine, but his specialisation – pruning – is not normally considered glamorous. Pruning is often low-paid work left to contract crews. But with his childhood friend Pierpaolo Sirch, he set up the Simonit&Sirch pruning consultancy that now has a team of 20 experts operating all over the wine world.  Partly this is because of the rise in grapevine trunk diseases, which are considered a major threat to viticulture. Simonit’s pruning methods are suddenly in high demand because they have the potential to vastly reduce the risk of trunk diseases. Now, in conjunction with FINE+RARE, he has made his first wines from old vines in Collio. The origins of Marco’s interest in the vine began with his background. "I lived with my grandparents because my father died and my mother worked," he says. "They had a small farm with cows, horses, sheep and goats, and also a small vineyard to make wine for the family’s consumption."  He says that it was a good environment to grow up in, surrounded by nature with a gentle pace of life. His real passion was animals, though – not vines – and he had set his heart on becoming a vet. But after studying agriculture at the local college in Cividale in Friuli, he had to take a job. He began working as the technical adviser for the Consorzio of the Collio DOC in 1988, a role he was to fulfill for a decade, offering guidance to growers on viticulture. "I loved the landscapes, and I loved to observe the trees, plants and hills," he recalls.  Then one day, he started drawing vines. "After work, I would go to the fields, and I drew the vines," says Simonit. "I drew the trunk and the arms and the canes and leaves, and I met the wounds. There were a lot of wounds. I started to think about what it must be like for the vine." Observing the pruning wounds and their effects on the old vines made a big impression on him. He asked a viticulturist if he could pull out an ailing old vine, and when he got permission, he approached one of his friends who was a carpenter. "I asked him if it would be possible to help me make a section through an old vine," Simonit recalls. "He said, this is a strange request. Why do you want to do this? I said I wanted to see inside."  So with the aid of the carpenter, Simonit cut the vine in half. "It wasn’t completely dead but it wasn’t in good health," he says. "It had an extraordinary impact on me: when I saw inside, a big part of the vine was destroyed. A small part of the wood was white (alive), but most of the inside of the trunk and the arm was brown and black, and with fungi. I was shocked." At that time no one in the schools and universities had sectioned vines to look at the consequences of pruning. "I called my professors and I spoke about this, and the professors said, Marco, since the beginning people have always approached pruning the vines in same way, so why are you going crazy taking the trunk and making sections to see what is happening inside? Just do a normal pruning like everyone has always done." None of the professors he spoke to were interested in his ideas. But he decided to carry on.  His growing obsession with old vines led him to start travelling, initially around Italy, and then further afield. He saw a similar pattern everywhere. "In these years the viticulture was changing," he says. "A lot of local training systems, such as pergola in Trentino, tendone in Abruzzo and albarello in Sicilia, were being transformed."  People were turning to more ‘modern’ ways of training vines, such as vertical shoot positioning (VSP), and then after 20 years these new vineyards were starting to lose vines to trunk disease. "The spacing for growing the vines wasn’t enough," he says. "In its natural state, the vine is a creeper, a liana. For sure, it is not easy for the vine to remain in the same position for a lot of time, with domesticated demands, without consequences for its health and longevity." He came back to Collio. "I asked some viticulturists if it would be possible for me to try to change the approach of the pruning in modern vineyards. I wanted to change the approach to pruning because the consequences were terrible. The response was they said they didn’t really understand what I wanted to do, but they let me try. In the beginning of 1990 I started to introduce a new technical approach to pruning and shoot thinning by myself in different places in Friuli." Simonit didn’t have a program, and at the time hadn’t heard of Guyot-Poussard pruning, which is an old system that’s somewhat similar to the technique he developed himself. Over a ten-year period he tried to find new solutions, observing old vines and applying different approaches. After this period of experimentation, he thought he had something worthwhile, and he began to approach professors and viticulturists, only to meet with disinterest. Attilio Scienza, professor of viticulture at Milan University, was the exception, though. "Scienza said to me, it is interesting what you do," he recalls.   "Scienza was impressed with my work and started to speak about it with important producers in Italy, such as Bellavista and Ferrari," says Simonit. "And in Schiopetto we built our campus, our laboratory. In Schiopetto today it is possible to see and touch the last 30 years of my work." This was the early 2000s, and although Simonit was starting to get his first consulting gigs, he wasn’t sure that pruning was going to be his professional future.  "But I thought: I believe in this. I had a passion for vines and wanted to help reduce the risks from bad pruning. And I thought, maybe the top wineries in Italy might be interested in my new approach for pruning and shoot thinning. I tried to call these guys and show them what I was doing in the campus of Schiopetto. One day I was in my car, and I looked up Angelo Gaja’s number. I thought this guy might be interested because the wines are expensive and high quality. Maybe he would be interested to keep his heritage vines." "I called and asked the secretary whether I could speak with Angelo." He was stunned to be put through to him. "I told him that I’d worked in a lot of vineyards over the last five years to find a new solution for pruning and shoot thinning, and I asked him if he was interested in coming to Friuli to see it in action.  He said yes, and two weeks later he came along with his entire team from Piemonte and Tuscany to Friuli. They were really impressed, and a few weeks later I had contracts with Angelo Gaja, Ferrari and Bellavista." This was in 2003, and Simonit finally began to see that this was going to be his future. He took his approach all over Italy, working with some of the top estates, including Frescobaldi, Planeta, Tasca d’Almerita, Feudo di San Gregorio and Ornellaia.  What is different about the Simonit approach?  There is no recipe because vineyards, regions and training systems are all different. But there are two main principles. The first is that the sap flow of the vine has to be respected, and pruning cuts are made with this in mind. The second is what Simonit describes as ‘ramification’. "One of the big principles for respecting vines is independent of the training system you use, or the variety," he says.  "It is ramification. You first build the trunk (the first structure), then the arms (the second structure). It is like a chronology. You need to build a chronology of wood." He points out that the vine is naturally a creeper, and that pruning should respect this as much as possible. "Our principle rule is ramification. Build a chronology of live wood: first floor, second floor, third floor and so on."  So, for example, with a double Guyot, the canes chosen on each side of the vine should be furthest from the head each time, with the replacement spur the outside cane, and the cuts should always be made on the upper branch. When a cut is made, it should be of young wood only – one or two years old. And the cut should not be made flush to the trunk, because there is always what is called a ‘cone of dessication’, roughly equal to one-and-a-half times the diameter of the cut, where the wood left dies back. This can interfere with the sap flow and make the vine susceptible to trunk disease.  But respecting the sap flow isn’t always key. "Not all the varieties suffer if you don’t respect the sap flow," says Simonit. "Some varieties are very sensitive, like Sauvignon Blanc, Cabernet Sauvignon, Cabernet Franc and Sangiovese. Others don’t suffer a lot. For example, Nebbiolo and Semillon. I work for Château d’Yquem. They called me because the Sauvignon Blanc is being destroyed by trunk disease after 20 years. The Semillon is not: it has super energy and lives a long time, because the genetics are different." "But always respect the ramification. If you think about the albarello in Primitivo in Puglia, they grow up vertically. The arms of the Primitivo grow up vertically. It isn’t possible to respect the sap flow. For other examples of alberello training with different varieties, such as Moscato d’Alexandria, to follow the sap flow is necessary. We need to find solutions for each variety in each terroir: it’s not always possible to take the same approach." Bordeaux came calling A big moment for Simonit was when he was contacted by the late Denis Dubourdieu in 2011. "Denis called me from Bordeaux, because with the Guyot Médocaine, after years and years, there wasn’t enough space for the canes. They wanted to know what to do." If canes are taken from the outside each time, after a while the vines grow out along the row, and when the planting is close, they run out of space.  In Bordeaux, their solution was to take a shoot from inside, close to the head, and then lay that down after cutting the old arm off. Often, this would result in fatal trunk disease. "They destroyed a lot of vines this way, trying to regain the space and reduce the risk of congestion of canes overlapping," says Simonit. "This was a disaster for the Médoc and all the double Guyots in the world, because the big wounds destroyed the vines." "We started with a new approach in the Médoc, introducing the spur in the sap flow, building the chronology, preparing new exits for two or three years in the way of the sap flow, and then cutting the big arm, far away from the position of the new spur. This is one of the smart solutions when you have lost a lot of spacing. But this problem is particularly present when the distance between the vines was not enough in the first place when they were planted." Simonit now has many prestigious clients in Bordeaux. The dangers of high-density planting High-density planting is very popular these days, but it is causing problems because the vines are planted too close to allow for sustainable pruning approaches. "The risk is that if you don’t have the idea of the vine architecture at the beginning for the next 50 or 60 years, it becomes a problem. I see this problem all over the world, not only in the double Guyot, but also in Bourgogne and Champagne and Provence: everywhere. The big problem is people and space: people are scared to leave space for vines. Then to create space they use pruning, and it is a disaster." "In the past in Bordeaux, particularly in the Médoc, the Cabernet Sauvignon was planted further apart. Now we find Cabernet Sauvignon vines planted 80cm apart. We need to think about this for the future sustainability of vines and vineyards. We need to speak about the space. If we build vineyards for the next generation we need to think about the spacing." One idea that Simonit has adopted from Dubourdieu was ‘curetage’. Dubourdieu gifted Simonit with a book: this was René Lafon’s 1921 title Modifications à apporter à la taille de la vigne des Charentes, taille Guyot-Poussart mixte et double: l'apoplexie, traitement préventif (méthode Poussard), traitement curative.  This book described the experiments on pruning carried out by Eugène Poussard, a viticulturist in the Charentes area. Poussard is responsible for the vine pruning system called ‘Guyot Poussard’, which is very similar to Simonit’s system. But he also treated affected vines using ‘curetage’, cutting away affected wood. "More than 150 years ago this man was trying to do some surgery on the vines with rudimentary tools," says Simonit. "Denis asked me to go to Sancerre, because he knew that a lot of older viticulturists had used small chainsaws to open the vines and clean the wood affected by fungi, and the vines survived." They headed to the Loire and visited different vineyards. Sancerre has been particularly badly hit because Sauvignon Blanc is very susceptible. "We shared experiences with François Dal [another pruning expert who works for Sicavac, the regional technical body], and he was also interested in working with chainsaws. We tried doing this surgery in the wineries of Denis Dubourdieu, like Château Reynon, Doisy-Daëne and Floridène. In 2014 we began teaching others how to do this." As soon as the first foliar symptoms are seen, then any soft wood that has been infected by the fungi is cut out of the trunk. The infected wood produces toxins, and once it is taken out, the vine usually recovers.   FINE+RARE x Simonit&Sirch Now, for the first time, Simonit has begun making wine from old vines, in conjunction with FINE+RARE. "On my trips and jobs around the world, I met a lot of old vines, and sometimes these vines are not vinified separately," he says. Making small parcels of wine appeals to him. "It is a ways of speaking to people about the importance of old vines for increasing the identity of wines, speaking about vineyard sustainability, and thinking about the relation between humans and vines." He adds, "I wanted to make wines that speak about this philosophy." "Patrick O’Connor [of FINE+RARE] and I share a mutual friend, and he knew about my idea," says Simonit. "One day Patrick called me to ask me if it’s possible to organise a meeting because he was interested in this old vines project. He was very excited about the idea, and he proposed starting this project in Friuli, where my heart is." "He asked me which varieties were most interesting for me. I chose Sauvignon because I love it, and it is very difficult to have old vine Sauvignon because of trunk disease. Many of the vineyards have vines of different ages, because after 25 years the original vines often begin dying, and people co-plant with new vines. Then they make wine with all the vines – young and old – together. Also, I chose Chardonnay: in Colli Orientali we have the oldest Chardonnay in Friuli, 80 years old. And after I chose Friulano, which is 50 years old." Winemaking is in the hands of Christian Patat, an old friend of Simonit’s. "Twenty years ago we started with a small project but it stopped because we were both so busy. So when FINE+RARE and I began working, I spoke to Christian seeing if he could make the wines. He married the owner of Ronco de Gnemiz, and he makes the wines there. This guy has an approach to wine that’s close to mine – we like the same sort of wines. Our goal was to make two or three barrels of each variety." This is Marco’s first wine project. "I have never thought about making wine before. Now I’d like to expand this project to other Italian regions, and also other countries, with a small production focusing only on old vines." "It is a unique approach because we try to vinify with just the oldest vines. In the Chardonnay project, for example, we don’t use all the vines. Part of the vineyard is 80 years old. We pick only the grapes from the original old vines to make this wine from. These wines speak about the relationship between humans and vines, sustainability, the importance of the age of the vine, the importance of terroir." Tasting notes The wines are called L’Età Più Bella (With Age Comes Beauty), and will be released as a mixed case of three separate cuvées – a Chardonnay, a Friuliano and a Sauvignon Blanc. L’Età Più Bella Sauvignon 2018 - Collio, Italy "13% alcohol. Lean, taut and chiselled, this is a bright lemony Sauvignon with good acidity and some fine herbal hints. It’s quite compact and mineral with precision and focus, finishing quite taut. Stylish stuff." L’Età Più Bella Friulano 2018 - Friuli Colli Orientali, Italy "14% alcohol. There’s good density here with taut pear, apple and lemon fruit, as well as a touch of richness on the mid-palate. This has a lovely focus, combining some richer notes with good acidity and a long, mineral, subtly nutty finish. Beguiling and elegant. " L’Età Più Bella Chardonnay 2018 - Friuli Colli Orientali, Italy "13% alcohol. Hazelnut, spice, honey and citrus on the nose. The palate has fresh fruit with an appealing cedary, woody, spicy undercurrent. Citrus, pear and white peach, with a warm spicy finish. Lovely intensity here, with good fruit purity." Explore more Editorial 

Self-confessed wine anorak Jamie Goode explores Marco Simonit’s rise to fame – from his formative years with his grandparents in Friuli, to the establishment of his successful pruning consultancy Simonit&Sirch – and the ideologies that have influenced his first wines made from old vines in Collio

Wine anorak Jamie Goode explores Marco Simonit’s rise to fame with his Friuli wine estate and tastes L’Età Più Bella Chardonnay, Sauvignon and Fruiliano  

'Wine Anorak' Jamie Goode speaks to Marco Simonit

'Wine Anorak' Jamie Goode meets Marco Simonit

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